Yellow Media Limited (TSX:Y) announced today the appointment of Julien Billot as
President and CEO effective January 1, 2014.


Following a global search, Mr. Billot was selected due to his record of
successfully leading digital transformations in traditional media companies, his
accomplishments in generating digital revenue growth, and his knowledge and
experience with global digital media industry trends in both web and mobile.


Mr. Billot brings over 20 years of experience in executive level positions
within the global media industry, most recently at Solocal Group (formerly
PagesJaunes Groupe), the incumbent local search business in France. During his
tenure as Executive Vice-President and Head of the Media Group, total revenues
from digital products grew from 35% to 58% with a demonstrated increase in
digital product profitability margins.


He saw similar success as CEO of the digital and new business group of Lagardere
Active where he grew the division's global digital business, multiplying digital
revenues for Lagardere Active six times over in a three year period. He also
oversaw the successful acquisition and integration of several start-up
businesses.


"We interviewed several highly-qualified candidates in Canada and from around
the world. Our key focus was to identify a senior leader with experience in
executing and delivering digital transformations, a deep understanding of the
media industry as well as a keen knowledge of the challenges facing traditional
local search enterprises," said Robert MacLellan, Chairman of the Board of
Directors of Yellow Media.


"A thorough interview process and an assessment by the entire Board have shown
Julien to be an accomplished executive with proven ability to deliver on
mandates, execute on established strategies and generate business revenue
growth. Additionally, he's also well-versed in leading comprehensive change
initiatives across large-scale corporate cultures to successful completion,"
continued McLellan.


"Yellow Media holds an iconic brand in Canada and has already successfully
entrenched itself in the Canadian digital marketing landscape," said Billot.
"It's an exciting period in this company's history and I'm looking forward to
working with the Board, management, employees and all other stakeholders to
further the company's digital transformation." 


Mr. Billot replaces Marc P. Tellier who left the company in August.

Please note that an analyst call will be held the week that Mr. Billot assumes
his new role. Further information will be provided at a later time. 


View Mr. Billot's full biography or download photo. 

About Yellow Media Limited 

Yellow Media Limited (TSX:Y) is a leading media and marketing solutions company
in Canada. The Company owns and operates some of Canada's leading properties and
publications including Yellow Pages(TM) print directories, YellowPages.ca(TM),
Canada411.ca and RedFlagDeals.com(TM). Its online destinations reach 8.7 million
unique visitors monthly and its mobile applications for finding local businesses
and deals have been downloaded over 5.9 million times. Yellow Media Limited is
also a leader in national digital advertising through Mediative, a digital
advertising and marketing solutions provider to national agencies and
advertisers.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Media
Fiona Story
Senior Manager, Public Relations
(514) 934-2672
fiona.story@ypg.com


Investors
Amanda Di Gironimo
Senior Manager, Investor Relations
(514) 934-2680
amanda.digironimo@ypg.com
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