Yellow Pages Group Extends Partnership with CBC/Radio-Canada Around Local Listings Information
August 20 2013 - 7:00AM
Marketwired
--Yellow Pages Group (YPG), a digital marketing solutions company
and CBC/Radio-Canada, Canada's national public broadcaster, have
extended an existing collaboration dating to 2010 to provide CBC.ca
users with local business listings and information to complement
their local CBC.ca experience.
Through the use of YellowAPI, the company's open API allowing
developer access to YPG's database of 1.5 million Canadian business
listings, CBC has created a geo-localized widget for each of its
city pages. This widget allows users to instantly access
commonly-searched categories of nearby services such as restaurants
and car repairs.
"We have the most current and complete databases on Canadian
businesses in the country," said Nicolas Gaudreau, Chief Marketing
Officer of Yellow Pages Group. "Through strategic partners such as
CBC, we're able to ensure Canadians can access the best local
content on their neighbourhood goods and services as well as help
drive added visibility to our small business clients who use our
network to reach potential customers across a variety of
platforms."
"Our partnership with Yellow Pages Group aligns with our
strategy to digitally engage Canadians," said Jon de la Mothe,
Director Media Innovation & Technology, CBC Revenue Group.
"Using YellowAPI we've created an experience that dynamically
matches, in real time, local shopping, home service, restaurant and
entertainment information for our audiences in a way that better
connects them to their neighbourhood."
The widget headlined "Find Out - What's Nearby" is live on all
CBC.ca regional sites.
About Yellow Pages Group
Yellow Pages Group (YPG) is a leading media and marketing
solutions company in Canada. The Company serves Canada's small
businesses marketing needs through its nationwide sales force of
media consultants. YPG also caters to the country's largest
national agencies and advertisers through Mediative, its national
digital advertising and marketing solutions division. YPG is held
by Yellow Media Limited (TSX:Y), which owns and operates some of
Canada's leading properties and publications including Yellow
Pages(TM) directories, YellowPages.ca(TM), Canada411.ca and
RedFlagDeals.com(TM). Yellow Media's network of online properties
reaches over 8.7 million unique visitors monthly.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one
of its largest cultural institutions. The Corporation is a leader
in reaching Canadians on new platforms and delivers a comprehensive
range of radio, television, internet, and satellite-based services.
Deeply rooted in the regions, CBC/Radio-Canada is the only domestic
broadcaster to offer diverse regional and cultural perspectives in
English, French and eight Aboriginal languages.
Contacts: Fiona Story Senior Manager, Public Relations
514-206-8717fiona.story@ypg.com
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