CAA Magazine Shows Significant Readership Growth and Increases Book Size
December 16 2013 - 2:00PM
Marketwired
CAA Magazine Shows Significant Readership Growth and Increases Book
Size
TORONTO, ONTARIO--(Marketwired - Dec 16, 2013) - Following the
release of the 2013 PMB(1) Fall report, CAA Magazine has
shown more impressive growth with a 10% increase in readership
since Fall 2012, making it Canada's 7th most-read magazine
publication. The magazine, created and published quarterly by Totem
in partnership with four Canadian Automobile Association clubs, has
gained 236,000 readers, raising its total readership to 2,647,000
Canadians (12+). Building on the momentum of the Fall 2013 magazine
redesign and the strength of these PMB results, CAA
Magazine is proud to announce a 15% increase in book size to
56 pages, starting with the Spring 2014 issue.
"The consistent growth in CAA Magazine readership shows
that the book is finding a home in the lives of Canadians," says
Paul Ferriss, Editor at Totem, TC Media. "We continue to engage our
readers with compelling stories and striking design."
Not only has CAA Magazine increased readership, but
readers are spending 7% more time reading an issue and are more
highly engaged with its content. 13% more readers rated the
magazine 8-10/10 and there has been a 5% gain in occasions read
since Fall 2012. "We are really pleased with the latest PMB results
of CAA Magazine," explains Rhonda English, Vice President,
Corporate Marketing & Member Value, CAA South Central Ontario.
"Exceeding our Members' expectations is key to our success and
seeing these improvements reinforces the relevancy of CAA in the
lives of our Members."
The findings of the latest PMB survey also show that CAA
Magazine's readership stands out with an average household
income of $87,646. With 1 in 4 readers being a professional,
manager or business owner, the magazine's audience remains more
affluent than the rest of the Canadian population. The results also
reveal that 1.3 million CAA Magazine readers have taken an
international trip in the past year. In addition, 1.6 million have
taken a vacation trip in Canada in the past year, and, of these
readers, 1 in 3 has taken 3 trips or more.
The Texas Thrills Contest
To reward its loyal readers, CAA Magazine is pleased to
present the Texas Thrills Contest featuring a six-night trip to the
Lone Star State for two people. From November 12 through December
31, 2013, all legal residents of the provinces of Ontario, New
Brunswick, Nova Scotia, Prince Edward Island and Newfoundland can
enter the Texas Thrills Contest online at
www.caamagazine.ca/texas-contest.html. The grand prize is a
six-night trip to Texas for two people worth $7,500 and includes a
Texas Rangers baseball game, a Texas Motor Speedway NASCAR four-lap
passenger ride, amazing sightseeing, attractions and activities and
much more. All details are available online.
CAA Magazine is produced for Members of four CAA clubs:
CAA South Central Ontario, CAA North & East Ontario, CAA
Niagara and CAA Atlantic. A free e-edition is also available online
at www.caamagazine.ca/e-edition/. The Spring 2014 issue is set to
drop February 7, 2014.
About Totem
Totem creates branded content and integrated marketing solutions
by combining best-in-class journalism and marketing talent to build
meaningful consumer relationships for its Clients. Totem has
offices in Toronto and New York and is a division of TC Media.
Totem's North American client roster includes Canadian Automobile
Association (CAA), GEICO, Acura, Canadian Tire, Philadelphia
Convention and Visitors Bureau and more. Totem has won more than
170 national and international awards. For more information about
Totem and to view its portfolio, please visit www.totem.tc
About CAA
CAA is the most trusted name in Roadside Assistance. With more
than 5.5 million CAA Members across Canada, CAA offers a number of
additional products and services ranging from auto, home and travel
insurance to savings at hundreds of shops and attractions across
North America. CAA also keeps communities safer through programs
like CAA School Safety Patrol and Worst Roads.
About TC Media
Totem is a division of TC Media, one of Canada's
leading providers of media and marketing activation solutions.
Employing over 3,500 people, TC Media reaches 24 million consumers
in Canada through its integrated multiplatform offering that
includes print and digital media, the production of magazines,
newspapers, books and custom content, mass and personalized
marketing, interactive and mobile applications and door-to-door
distribution.
TC Media is a brand of Transcontinental Inc.
(TSX:TCL.A)(TSX:TCL.B)(TSX:TCL.PR.D), which has over 9,000
employees in Canada and the United States, and reported revenues of
C$2.1 billion in 2013. Website www.tc.tc.
(1) |
Print
Measurement Bureau, Fall 2013 |
For interview requests: MediaKatherine ChartrandInternal and
External Communications DirectorTC Media514
392-2091katherine.chartrand@tc.tc
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