Roots donates apparel, footwear and
accessories to help support families all across Canada
TORONTO, Sept. 2, 2020 /CNW/ - Roots ("Roots," "Roots
Canada") (TSX: ROOT), a premium outdoor-lifestyle brand, announced
today that as part of its ongoing commitment to giving back, it has
partnered with Brands For Canada's United Hearts For Canada
campaign and program, donating more than $1.0 million in products to support charitable
organizations across Canada that
directly impact the communities where Roots does business.
"As a proud Canadian brand, Roots has been committed to
supporting our local communities for more than four decades," said
Meghan Roach, Chief Executive
Officer, Roots. "In these unprecedented times, we are continuing to
give back in the best way we can, through the comfort of our
products. We are excited to be working with Brands For Canada on
the United Hearts For Canada Campaign initiative. Through our
partnership, we are providing extra support to Canadians across the
country."
As part of its United Hearts Program, Brands for Canada has partnered with more than 160
charitable organizations and over 1,020 schools. Roots is donating
over 8,000 lbs. of apparel, footwear and accessories from its more
than 100 stores across Canada.
"We are very excited about our United Hearts For Canada campaign
and program, and especially our partnership and generous donation
from Roots stores across the country," said Helen Harakas, Executive Director at Brands For
Canada. "Last year, Brands for Canada facilitated more than $42.0 million worth of charitable donations to
Canadian families across the nation. This year, COVID-19 has
impacted millions of Canadians, and we are aiming to do something
even bigger. This is an incredible start, as this donation from
Roots will help thousands of Canadian families during these very
difficult times."
Roots partnership with Brands For Canada's United Hearts For
Canada Program is one of many initiatives the Company has
undertaken to support communities and organizations across
Canada in the particularly
challenging times of COVID-19, including $0.5 million in product donations to medical
facilities to use as scrub alternatives and donating a
portion of sales from its made-in-Canada non-medical masks to the Frontline
Fund, Black CAP and Holland Bloorview Kids Rehabilitation
Hospital.
About Roots
Established in 1973, Roots is a premium
outdoor-lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products designed for life's
everyday adventures, including: women's and men's apparel, leather
goods, footwear, accessories, and kids, toddler and baby apparel.
Starting from a little cabin in Algonquin
Park, Canada, Roots has grown to become a global brand. As
of May 2, 2020, we operated 114
corporate-retail stores in Canada,
two corporate-retail stores in the United
States, 115 partner-operated stores in Taiwan, 37 partner-operated stores in
China, two partner-operated stores
in Hong Kong and a global
eCommerce platform, roots.com. Roots Corporation is a Canadian
corporation doing business as "Roots" and "Roots Canada".
About Brands For Canada and United Hearts For
Canada
Brands For Canada is
a national registered charity that supplies over $42.0 million dollars of new surplus brand
name goods to millions of Canadians annually. The United Hearts For
Canada campaign and program is a Brands For Canada initiative
created in response to COVID-19 and its effects. The demand for our
BFC service increased dramatically while retail stores and our
supply lines were disrupted. We decided it was time to build a more
sustainable service to supply local and national communities with
an on-the-ground donation, pick-up and delivery service. We also
needed an online service platform to share these stories and a
solution to donate and ship anywhere in Canada so every Canadian has access. We
engaged our partners across all key sectors of our communities,
and expanded our charity partner network across the country.
We engaged over 160 charity partners and over 1,020
Schools Colleges and Universities and local government
organizations. brandsforcanada.com
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation