Study by globally-recognized SamKnows shows Rogers network
investments are delivering fast and reliable internet speeds to
customers
TORONTO,
July 4, 2013 /CNW/ - Rogers
Communications announced today that results of independent
third-party broadband speed performance testing show that Rogers
delivered on average 100 per cent or more of advertised download
speeds on the most popular packages it offers for sale. The study
was based on data collected in customer homes by SamKnows Ltd., an
independent world leader in broadband performance testing.
"Canadians are among the highest users of the internet in the
world, and with everything moving online, the internet has become
the foundation of the home," said John
Boynton, Executive Vice President and Chief Marketing
Officer of Rogers Communications. "We've made significant
investments in our network infrastructure allowing us to offer
faster download speeds. This new independent test shows that we're
delivering the internet speeds we advertise to give our customers
added assurance that they're getting what they pay for."
The study results show that:
- Rogers delivered on average, 100 per cent or more of advertised
speeds on both uploads and downloads in its Lite, Express, Extreme,
and Extreme Plus packages. The data suggests that customers on the
recently introduced Ultimate package also get 100 per cent of their
advertised speeds, but more testing is required with a larger
sample size to confirm this;
- Based on studies conducted by SamKnows in the U.S., Rogers
outperforms U.S. fibre-to-the-node service providers, delivering
106 per cent of advertised download speeds during peak hours
compared to the U.S. average of 97 per cent. In a separate study of
broadband speeds in Europe,
SamKnows also found European internet service providers delivered
only 74 percent of advertised speeds during peak hours.
"We're excited to be working with Rogers on such a large-scale
home based speed performance testing program," said Alex Salter, CEO of SamKnows. "Using our proven
SamKnows methodology, our results confirm Rogers is able to deliver
the internet speeds advertised to customers."
Rogers is the first Canadian internet service provider to enter
into a large home-based speed testing program as part of its
overall commitment to deliver the best network experience. Over the
last year, the company has made the largest investment ever in its
Rogers Hi-Speed Internet network to deliver faster, enhanced
internet service to consumers and businesses. Customers on the most
popular packages are now enjoying download speeds that are at least
25 per cent faster and upload speeds that are at least three times
faster than before. Rogers also recently added its Ultimate
package, offering download speeds of up to 150 Mbps - up to three
times faster comparing widely available speeds in Ontario.
The results of the SamKnows report are based on data that was
collected for a period of one month in May
2013, using a custom hardware device called a Whitebox that
a customer simply plugs in to the existing internet connection in
his or her home. Approximately 200,000 speed tests were conducted.
This methodology has also been used by national regulators in the
U.S., the U.K., Brazil and
Singapore. The testing program
with SamKnows is ongoing, and additional results will be released
in the coming months. To read a copy of the report, please visit
www.samknows.com/rogers.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and
media company. We are Canada's
largest provider of wireless voice and data communications services
and one of Canada's leading
providers of cable television, high speed internet and telephony
services. Through Rogers Media we are engaged in radio and
television broadcasting, televised shopping, magazines and trade
publications, sports entertainment, and digital media. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit
rogers.com.
About SamKnows
SamKnows has established itself as the leading authority on
broadband service availability and independent broadband
performance testing.
Founded in 2008 and operating from London, United Kingdom, this privately held
and independent company continues to build out its global
measurement platform, creating a standard for broadband performance
measurement. As part of its work with the FCC (USA), Ofcom (UK), the European Commission,
Anatel (Brazil), and the IDA
(Singapore), SamKnows is working
with governments, industry leaders and academics worldwide to
create a methodology and test platform that measures every aspect
of broadband and network performance. For further information about
SamKnows, please visit www.samknows.com.
SOURCE Rogers Communications Inc.