Celebrations line supported by 360 marketing
campaign including five-page wedding-style celebration feature
in FASHION Magazine
MARKHAM,
ON, May 15, 2023 /CNW/ - Reinforcing its
commitment to creating memorable moments for pets and devoted pet
lovers, Pet Valu, the leading specialty retailer of pet food and
pet-related supplies, is expanding and refreshing it's popular
Bailey & Bella® Celebrations line. Today, Pet Valu
introduced its new "I Do Too" Collection, a bigger and revitalized
Birthday Collection and new Gotcha Day accessories and toys.
"Devoted pet lovers across Canada are incorporating their pets into an
increasing number of important life milestones, from weddings to
birthdays," says Idan Driman, VP, Marketing at Pet Valu. "We
are very excited to launch an expansion of our Bailey & Bella
Celebrations line to help provide fun, joyful ways for pets to join
in the celebration. With new and refreshed products ranging from
pet dresses and tuxedos to simpler bandanas and toys, pets can now
participate at their own comfort level."
The new Bailey & Bella® Wedding Collection features a
flower pink dress and black tux with matching collars and leashes
so pets can join in the ceremony or photos as ring bearer or flower
girl. For pets who want a smaller role, there are wedding-themed
bandanas and toys. The Bailey & Bella® Birthday
Collection includes comfortable and fashionable tanks and T-shirts
as well as plush birthday-themed accessories and toys. There's also
a matching Cat Birthday Collection. As many pet lovers don't know
their pets' birthdays, Pet Valu has introduced a new Bailey &
Bella® Gotcha Day accessory and four new Gotcha Day toys.
The expanded Celebrations line is being supported by a 360
marketing campaign. The campaign includes a five-page feature in
FASHION magazine's summer print edition as well a premium digital
page on fashionmagazine.com. The feature showcases devoted pet
lovers with their pets dressed in apparel and accessories from
Bailey & Bella®'s "I Do Too" collection. The images have been
repurposed into assets that will be shared on FASHION, Hello!,
Toronto Life and Wedding Bells' social channels. Additionally, Pet
Valu Animal Care experts will be sharing tips on how to integrate
pets into weddings on paid segments on national and regional TV
talk shows including BT Canada, The Morning Show, CTV Morning Live
and more. Pet Valu will also be promoting the Celebrations
Collection through its social channels, website and digital
flyer.
The Celebrations line is available in Pet Valu's family of
stores across Canada including Pet
Valu, Bosley's, Paulmac's, Total Pet and Tiso and at petvalu.ca
About Pet Valu
Pet Valu is Canada's leading
retailer of pet food and pet-related supplies with over 700
corporate-owned or franchised locations across the country. For
more than 40 years, Pet Valu has earned the trust and loyalty of
pet parents by offering knowledgeable customer service, a premium
product offering and engaging in-store services. Pet Valu's
neighbourhood stores offer more than 7,000 competitively priced
products, including a broad assortment of premium, super premium,
holistic and award-winning proprietary brands. To learn more,
please visit: www.petvalu.ca.
SOURCE Pet Valu Canada Inc.