Onex Partners to Invest in Analytic Partners
February 08 2022 - 4:30PM
Onex Corporation (“Onex”) (TSX: ONEX) today announced that Onex
Partners V, Onex’ $7.2 billion fund, has agreed to make a
significant investment in Analytic Partners, Inc. (“Analytic
Partners” or the “company”) in partnership with the company’s
founder.
Analytic Partners is a leading cloud-based,
managed software platform which helps global F1000 customers assess
marketing spend effectiveness and optimize future allocations
across offline and online media channels. Founded in 2000 and
headquartered in Miami, Florida, Analytic Partners deploys its
solutions, supported by a proprietary longitudinal dataset, across
55 countries with approximately 270 employees throughout 14 offices
globally. In The Forrester Wave™: Marketing Measurement and
Optimization Q1 2022 report, Analytic Partners was named a Leader
and was top ranked in the Strategy category among all evaluated
vendors.
“We are delighted to add the intellectual and
financial firepower of Onex Partners to Analytic Partners to
further accelerate our growth,” said Nancy Smith, Founder,
President and CEO of Analytic Partners. “Our partnership with Onex
Partners aligns perfectly with our core values of People, Passion
and Growth. Through our employee equity plan I am proud to announce
that every member of our team will benefit from this investment.
Our customers, who are the motivation for our Passion, will also
benefit greatly as our partnership with Onex Partners will further
accelerate our technology leadership, drive more innovation, and
help us deliver the solutions our clients need to Adapt, Evolve and
Thrive in a rapidly changing marketing landscape. This is a true
win/win/win for our customers, our team and our partners.”
“We feel incredibly privileged that Nancy has
chosen us as her partner to continue building Analytic Partners.
The company’s GPS Enterprise managed software solution, supported
by its proprietary ROI Genome dataset and analytical capabilities,
have allowed Analytic Partners to provide a compelling value
proposition to its customers and we expect this to continue,” said
Kosty Gilis, a Managing Director at Onex Partners. “We are
extremely enthusiastic about the company’s prospects as the need to
accurately assess the effectiveness of marketing campaigns will
continue to grow which, combined with the opportunity to further
leverage Analytic Partners’ capabilities across a wider range of
end markets and geographies, presents a compelling value creation
opportunity over the coming years.”
The transaction is anticipated to close later
this year subject to customary closing conditions. The terms of the
transaction are not being disclosed at this time.
On this transaction, Goldman Sachs & Co. LLC
acted as exclusive financial advisor and Willkie Farr &
Gallagher LLP acted as legal counsel to Analytic Partners. Latham
& Watkins LLP acted as legal counsel to Onex Partners.
About Onex
Founded in 1984, Onex manages and invests
capital on behalf of its shareholders, institutional investors and
high net worth clients from around the world. Onex’ platforms
include: Onex Partners, private equity funds focused on mid- to
large-cap opportunities in North America and Western Europe; ONCAP,
private equity funds focused on middle market and smaller
opportunities in North America; Onex Credit, which manages
primarily non-investment grade debt through tradeable, private and
opportunistic credit strategies as well as actively managed public
equity and public credit funds; and Gluskin Sheff’s wealth
management services. In total, as of September 30, 2021, Onex has
approximately $47 billion of assets under management, of which
approximately $7.9 billion is its own investing capital. With
offices in Toronto, New York, New Jersey, Boston and London, Onex
and its experienced management teams are collectively the largest
investors across Onex’ platforms.Onex shares trade on the Toronto
Stock Exchange under the stock symbol ONEX. For more information on
Onex, visit its website at www.onex.com. Onex’ security filings can
also be accessed at www.sedar.com.
About Analytic Partners
Analytic Partners is the leading cloud-based,
managed software platform which provides adaptive solutions for
deeper business understanding and right-time planning &
optimization for marketing and beyond. We turn data into expertise
so that our clients can create powerful connections with their
customers and achieve commercial success. For more information on
Analytic Partners, visit its website at
www.analyticpartners.com.
Forward-Looking Statements
This press release may contain, without
limitation, statements concerning possible or assumed future
operations, performance or results preceded by, followed by or that
include words such as “believes”, “expects”, “potential”,
“anticipates”, “estimates”, “intends”, “plans” and words of similar
connotation, which would constitute forward-looking statements.
Forward-looking statements are not guarantees. The reader should
not place undue reliance on forward-looking statements and
information because they involve significant and diverse risks and
uncertainties that may cause actual operations, performance or
results to be materially different from those indicated in these
forward-looking statements. Except as may be required by Canadian
securities law, Onex is under no obligation to update any
forward-looking statements contained herein should material facts
change due to new information, future events or other factors.
These cautionary statements expressly qualify all forward-looking
statements in this press release.
For Further Information:
OnexJill
HomenukManaging Director – Shareholder Relations and
Communications+1 416.362.7711 |
Analytic Partners Kendall Allen RockwellWIT
Strategykallen@witstrategy.com |
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