The time is ripe: Indigo Books & Music Inc. aims to enrich Canadians' lives with the introduction of plum rewards
April 06 2011 - 6:45AM
PR Newswire (Canada)
TORONTO, April 6 /CNW/ -- Pick of the crop: plum rewards offers
personalized product recommendations, promotions and points on
books and more TORONTO, April 6 /CNW/ - plum (n) 1. an excellent or
desirable thing, 2. an unanticipated gain or unexpected legacy;
(adj) 1. of reddish-purple colour, 2. choice, valuable, coveted.
Indigo Books and Music Inc. today reinforced its commitment to
enriching Canadians' lives through books and complementary products
with the nationwide launch of plum rewards. plum rewards is more
than a loyalty program, it represents the evolution of the loyalty
concept to deliver best-in-class customer service. A free program,
complete with points on almost everything purchased in store and
preferred pricing at chapters.indigo.ca, the plum rewards mission
is to provide Indigo customers with personalized and inspirational
book and product recommendations, promotional offers and VIP
shopping events. plum rewards was developed after seeking feedback
from customers who wanted the opportunity to join an Indigo loyalty
program for free, as well as have the ability to earn and redeem
rewards on book and non-book purchases. "We've reviewed all aspects
of our loyalty experience and we've heard specifically that many of
our customers wanted a free and simple way to add value to all
their purchases, as well as recommendations based on their areas of
interest." said Deirdre Horgan, Executive Vice-President,
Marketing, Indigo Books & Music Inc. "Our business is expanding
to be a destination for books, gifts for every occasion, and toys.
Through plum rewards members benefit from more personalized service
and points earned on purchases made across all our product
categories designed to enrich their lives." Points and so much more
While members will earn 10 points for virtually every dollar spent
in store (including books, toys, magazines, eReaders and more), and
up to five per cent off books purchased at chapters.indigo.ca, plum
rewards is much more than a points-based program. It is a
unique loyalty experience that offers meaningful and personalized
rewards touch points including: -- product recommendations at the
plum rewards portal available online and at in-store kiosks; --
self service access to personalized offers when customers log on to
their account; and -- VIP shopping events, opportunities to connect
with the Originals - authors, artists, designers and thought
leaders. Personalized recommendations may include hidden gems, like
an expert-endorsed book on Understanding Shutter Speed for a
customer who has purchased photography books in the past. If that
customer has indicated an interest in our gift & lifestyle
products, we might also recommend some of our most-loved studio
frames. For a customer whose purchase history includes family
cookbooks, toys, literary fiction, and items from Indigo's yoga
product line, we'll recommend products across all of those
categories based on what similar customers have loved. Coming
soon will be the ability for each customer to interact with his/her
recommendations online by telling us "Not Interested" or "I Already
Own It", which will make their future recommendations even
stronger. "plum rewards' exclusive recommendations and offers will
lead our customers to new discoveries within our product assortment
and introduce them to great reads we think they'll love as well as
categories that complement and enrich the booklover's life," added
Horgan. "plum rewards is also a catalyst for us to connect
like-minded individuals through events, social media and the active
Indigo Online Community." More options Indigo customers now have
more reward options than before. Indigo's irewards program, which
offers a 10% discount on books and a 5 per cent discount on most
non-book products for an annual fee of $35, will continue as an
alternative to plum rewards. Customers can choose to be
either a plum rewards or irewards member, but not both. plum
rewards is available nationwide. Canadians (16 years of age or
older) can join plum rewards online at indigo.ca/plumrewards or
become a member by signing up at their favourite Indigo, Chapters
or Coles store. About Indigo Books & Music Inc. Indigo is a
publicly traded Canadian company listed on the Toronto Stock
Exchange (IDG). As the largest book and specialty retailer in
Canada, Indigo operates in all provinces under different banners
including Indigo Books & Music; Indigo Books, Gifts, Kids;
IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles.
The online division, www.chapters.indigo.ca, features books,
eBooks, toys, music and DVDs, and hosts the award winning Indigo
Online Community. Chapters and Indigo are rated as the number one
and number two retailers in Canada by the Kubas Major Market Retail
Report, and have been on that list since 2000. To learn more about
Indigo, please visit the About Our Company section of
www.chapters.indigo.ca. To view this news release in HTML
formatting, please use the following URL:
http://www.newswire.ca/en/releases/archive/April2011/06/c9604.html
table border="0" tr valign="top" td align="left" Janet Egerbr/
Indigo Books and Music Inc.br/ 416-342-8561br/ a
href="mailto:jeger@indigo.ca"jeger@indigo.ca/a /td td valign="top"
align="left" Katie Noblebr/ MSL Canadabr/ 416-847-1303br/ a
href="mailto:katie.noble@mslgroup.com"katie.noble@mslgroup.com/a
/td /tr /table p /p
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