Indigo Books, Gifts, Kids Store Opens Today at Erin Mills Town Centre
October 15 2010 - 7:00AM
PR Newswire (Canada)
TORONTO, Oct. 15 /CNW/ -- - New Indigo Store offers first
IndigoStudio and expansive IndigoKids Section - TORONTO, Oct. 15
/CNW/ - Indigo Books & Music Inc. is pleased to announce the
opening of our newest Indigo store in the Greater Toronto Area
at Erin Mills Town Centre located at 5100 Erin Mills Parkway
in Mississauga, Ontario. "We're delighted to welcome
Mississauga area families to our newest Indigo. Since we
launched our first Indigo store over a decade ago our goal has been
to be the ultimate destination for booklovers and their families,"
says Heather Reisman, CEO and Chief Booklover at Indigo Books &
Music Inc. "Our newest Indigo is, we believe, our best
ever." The new, 20,000 square foot store features several
individual book and lifestyle areas and, a 4,000 square foot
IndigoKids shop. IndigoKids is a joyfully interactive destination
featuring books, toys, arts and crafts, games, dress up and a
charming oversized tea cup for cozy story time. Teens and 'tweens
are also treated to their own destination with a rich collection of
reading and lifestyle products as well as dedicated, web-enabled
kiosks to satisfy their interest in young adult fiction and social
media. With the opening of this store, Indigo introduces
IndigoStudio, an inspiring place for the creation of personal
photographic keepsakes. Customers can visit IndigoStudio's
contemporary workstations to build photo albums, uniquely framed
images and accessories, accessing their own photographs and
memorabilia from their memory sticks or through cached photos they
already maintain online at Facebook, Picasa or Flicker. Indigo Erin
Mills will host Grand Opening festivities on Saturday, October
30(th) and Sunday, October 31(st), 2010. Free activities for
the whole family will include live music, author readings, "Mad
Science" demonstrations, along with visits from much loved kids'
books characters including Curious George and Clifford the Red Dog.
In addition to exceptional every day deals including 30% off
bestsellers, 40% off for irewards™ members and recent bestsellers
under $10, the first 500 customers to join in the Grand Opening
celebrations at Erin Mills' newest one-stop shop for gifts, books
and toys will also receive a free Indigo reusable bag. About Indigo
Books & Music Inc. Indigo is a publicly traded Canadian company
listed on the Toronto Stock Exchange (IDG). As the largest book and
specialty retailer in Canada, Indigo operates in all provinces
under different banners including Indigo Books & Music; Indigo
Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles. The online division, www.chapters.indigo.ca,
features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community. Chapters and Indigo are rated as
the number one and number two retailers in Canada by the Kubas
Major Market Retail Report, and have been on that list since 2000.
Indigo Books & Music Inc. founded the Indigo Love of Reading
Foundation in 2004 to address the underfunding of public schools,
their libraries and the resulting literacy crisis. Every year
the Indigo Love of Reading Foundation commits $1.5 million to
high-needs elementary schools so they can rebuild their libraries
with the purchase of new books and education resources. To
date the Indigo Love of Reading Foundation has committed more than
$9 million to 90 schools nationally. To view this news release in
HTML formatting, please use the following URL:
http://www.newswire.ca/en/releases/archive/October2010/15/c2513.html
pImages are available for media use. For more information or to
arrange media interviews and store tours please contact:br/ Janet
Eger, Director, Public Relationsbr/ Indigo Books & Music
Inc.br/ jeger@indigo.cabr/ 416.342.8561/p
Copyright
Indigo Books and Music (TSX:IDG)
Historical Stock Chart
From Jun 2024 to Jul 2024
Indigo Books and Music (TSX:IDG)
Historical Stock Chart
From Jul 2023 to Jul 2024