HEXO launches first of its kind Bake Sale value brand
April 06 2021 - 6:30AM
HEXO Corp (“HEXO”, or the “Company”) (TSX: HEXO; NYSE: HEXO) is
proud to launch its latest brand, Bake Sale. Bake Sale offers
Canadian consumers one of the lowest prices per gram in the
country, in some cases as much as 20% less than competitor’s
products.
The first of its kind, Bake Sale was created for value seekers
and is ideally suited for cannabis cooking consumers who are
perfecting recipes or experimenting with decarboxylation and
infused food for the first time. The affordable large-format
products also offer consumers convenience and the ability to blend
with and extend their higher potency product to extend their
current stash.
“Bake Sale is HEXO’s latest market disruptor,” said HEXO CEO and
co-founder, Sebastien St-Louis. “The brand’s low price point and
approachable potency should allow HEXO to capture even more
consumer segments and support HEXO’s continued quest to increase
market share across the country. Initial response from provincial
boards has been extremely positive, and we hope for a similarly
excellent response from Canadian consumers with an increase in
sales to follow.”
The initial launch will feature two varieties, All Purpose
Flower Sativa and All Purpose Flower Indica, in a 28 g format. The
Company has plans to expand the Bake Sale product line with
additional blends and formats in the coming months.
HEXO is committed to playing an important role in eliminating
the black market and in protecting public health and safety. Bake
Sale joins HEXO’s other Powered by HEXOTM brands on the mission to
provide high-quality product at an affordable price. To learn more,
please visit @bake_sale_ca.
About HEXO Corp (TSX: HEXO; NYSE: HEXO)
HEXO Corp is an award-winning consumer packaged goods cannabis
company that creates and distributes innovative products to serve
the global cannabis market. The Company serves the Canadian
adult-use markets under its HEXO Cannabis, Up Cannabis and Original
Stash brands, and the medical market under HEXO medical cannabis.
For more information please visit hexocorp.com.
Forward Looking Statements
This press release contains forward-looking information and
forward-looking statements within the meaning of applicable
securities laws (“forward-looking statements”). Forward-looking
statements are based on certain expectations and assumptions and
are subject to known and unknown risks and uncertainties and other
factors that could cause actual events, results, performance and
achievements to differ materially from those anticipated in these
forward-looking statements. Forward-looking statements should not
be read as guarantees of future performance or results. Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
The Company disclaims any intention or obligation, except to the
extent required by law, to update or revise any forward-looking
statements as a result of new information or future events, or for
any other reason.
Investor
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