This launch marks another leadership milestone
for Givex Brazil in the prepaid industry for processing and
distribution through the GivexHub
TORONTO, July 21,
2022 /PRNewswire/ - Givex Information Technology
Group Ltd. (Givex) (TSX: GIVX) (OTCQX: GIVXF), a global
leader in omnichannel processing of gift cards, loyalty, and
digital merchandise credit, is thrilled to announce the launch of
its industry-leading gift card program with Pague Menos, the first
retail chain present in the 26 states of the Federation and in the
Federal District and with more than 40 years of operation.
Pague Menos, an integrated health hub, is one of Brazil's leading pharmacy retailers with 1,169
locations across the country. Offering over 16,000 items from 440
different providers, Pague Menos provides a wide range of products
including prescription and over-the-counter medications,
multivitamins, hygiene, beauty products and more.
In addition to the gift card technology processing, Givex also
serves as a central platform, or 'GivexHub,' connecting all major
B2C and B2B sales channels and partners in Brazil with integrated business intelligence
tracking the real-time performance of the Pague Menos gift card
program in each channel.
"We're pleased that Pague Menos chose Givex as its gift card
processor, bringing not only industry-leading technology and
security, but also managing the national third-party sales
distribution of their prepaid card through our GivexHub partners,"
said Maria Costa, Managing Director
of Givex Latin America. "This will not only allow them to reach
maximum brand and product presence capacity in Brazil, but also use data intelligence to
measure the numbers in each sales channel in order to achieve the
best sales strategy and results in the country. We look forward to
working with Pague Menos and building upon our existing reputation
and success in the Brazil
market."
"Pague Menos has increasingly sought to put the consumer as the
focus of its business, and with that has promoted an even more
active social listening strategy," said Mathias Pereira, Executive Manager of Strategic
Partnerships at Pague Menos. "This announcement meets the desires
and needs of our customers and is another action to reinforce the
company's omnichannel approach."
The Pague Menos gift card will be sold in mobile wallets and can
be purchased through the GivexHub partners such as PicPay, Meliuz,
Kabum! and Clube Wiipo, reaching more than 70 million users for
now. In this first phase of the launch, customers can redeem their
Pague Menos gift cards on the Pague Menos website. In phase two,
customers will be able to purchase and redeem the cards at 1,100
Pague Menos locations in Brazil.
"At Pague Menos, I have always witnessed the leadership's
efforts to keep the focus on the customer, continuously innovating
and implementing services that offer modernity and practicality,
providing excellent shopping experiences," says Sueli Mangeth, PMO
of the Gift Card project at Pague Menos. "For this purpose, we have
signed on with Givex and have now launched our Pague Menos gift
card that can be used in different ways both for your own use and
as a gift to those we love. Being able to count on the expertise of
this partnership means security and peace of mind for Pague
Menos."
Givex was a pioneer when it entered the Brazilian market over 13
years ago and it's known in the market for its robust and secure
technology platform for gift cards, loyalty, promotional engine,
digital merchandise credit and POS. In Brazil alone, the Givex platform has processed
over R$7 billion in transactions at
the country's leading retailers, service providers and hospitality
companies. This expansion into the pharmaceutical industry allows
Givex to support a diverse range of merchants through its
technology and business intelligence tools.
"The long-awaited Pague Menos gift card will be a great surprise
for customers and the market. In addition to making the diaper and
baby shower more practical for those who buy and for those who win,
it will also be an excellent option in the corporate market, as
companies will be able to offer their employees in their campaigns
an exclusive card for health and welfare," said Pereira. "It is
Pague Menos going further, arriving in new ways in the lives of
customers."
By launching the Pague Menos gift card in Brazil, Givex and Pague Menos look forward to
bringing ease, convenience and flexibility to millions of
customers.
For more information about Givex technology, visit
givex.com.
About Givex
Givex (TSX: GIVX) (OTCQX: GIVXF) is a global fintech company
providing merchants with customer engagement, point of sale and
payment solutions, all in a single platform. We are integrated with
1000+ technology partners, creating a fully end-to-end solution
that delivers powerful customer insights. Our platform is used by
some of the world's largest brands, comprising approximately
100,000+ active locations across more than 100 countries. Learn
more at www.givex.com.
About Pague Menos
Pague Menos is the first pharmaceutical retail chain present in
the 26 states of the Federation and the Federal District. With
approximately 20,000 employees, it is present in more than 340
municipalities and has 1,169 stores throughout Brazil, in addition to an omnichannel
platform, which allows customers to buy as they wish and receive
their products as they prefer. There is an assortment of more than
10 thousand SKUs, which can be found in the company's stores and
e-commerce. Leader in the North and Northeast regions, Pague Menos
is today a Health Hub, with 893 Clinic Farma units in all regions
of the country.
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SOURCE Givex