The majority of Canadians say they are very
comfortable with restaurant technology that is incorporated into
the guest experience
TORONTO, May 19, 2022
/CNW/ - Today, Canadian integrated technology company, Givex (TSX:
GIVX) (OTCQX: GIVXF), released new results from its 2022 Consumer
Survey that evaluated Canadians' dining motivations and comfort
with the use of technology when dining in a restaurant.
The survey, which polled over 1,500 Canadians, revealed that
while 68% of Canadians are comfortable with using technology, such
as a mobile device, to view a menu and order in a restaurant,
nearly one-third of Canadians (32%) expressed some level of
discomfort.
"In the past two years, restaurants have had to adopt new
technologies if they wanted to survive. Many restaurants have done
this well, which we can see reflected in the data, however there
are still gaps in the market between what restaurants are offering
and what consumers are comfortable with," said Mo Chaar, CCO of Givex. "Technology is essential
for the modern restaurant experience but not all their customers
are at the same level of tech adoption. These results underscore
just how important it is for restaurants to ensure they're not
alienating customers, and are offering value to customers through
the right technology that's convenient and user-friendly for people
of all ages. The Givex platform provides restaurants with full
insight into their business so they can better serve both new and
prospective customers."
Key findings from the survey include:
Dining Motivations
When asked about dining motivations, survey results found that
Buy One, Get One (BOGO), coupons, and loyalty programs drive
customers to restaurants. Specifically:
- Promotions are the biggest incentive, with 81% of Canadians
saying that offers such as Buy One, Get One (BOGO) make them much
or somewhat more likely to dine out at a restaurant.
- Even higher-income consumers ($100K+ household income) are
enticed by promotions, with 78% reporting that promotions such as
BOGO make them much more likely to dine out. Mid- and lower-income
consumers reported 84% and 81%, respectively.
- 77% of Canadians reported that coupons and discounts make them
much or somewhat more likely to dine out at a restaurant.
- More than half of Canadians (56%) say loyalty programs make
them much or somewhat more likely to dine out at a restaurant.
- Less than half (40%) of Canadians cite happy hour as making
them much or somewhat more likely to dine out.
Technology Insights
From QR code menus to contactless payment and online ordering
systems, technology has many different functions in a restaurant.
The most popular aspects of mobile ordering include:
- The ability to see images of menu items before ordering
(reported by 36% of Canadians) and the ability to customize your
order (reported by 30% of Canadians).
- Surprisingly, only 11% cite the ability to focus on friends and
family without interruption from the server as one of the factors
they enjoy most about restaurant technology.
- More than a quarter (27%) of Canadians say they enjoy the
ability to order without having to flag the server to come over the
most when it comes to mobile app ordering.
The pandemic has accelerated the incorporation of technology
into the guest experience and it will play a pivotal role in the
industry's future. These survey results highlight motivational
patterns among restaurant guests and enable restaurant operators to
make business decisions that can impact their bottom line.
Learn more about the findings of the 2022 Consumer Report here.
For more information about Givex technology, visit givex.com.
About Givex
Givex (TSX: GIVX; OTCQX: GIVXF) is a global fintech company
providing merchants with customer engagement, point-of-sale, and
payment solutions in a single platform. We are integrated with more
than 1,000 technology partners, creating a fully end-to-end
solution that delivers powerful customer insights. Our platform is
used by some of the world's largest brands, comprising
approximately 113,000 locations across more than 100 countries.
Learn more at givex.com.
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SOURCE Givex