Gildan Announces Launch of New Gildan Respects™ Campaign
March 24 2022 - 9:00AM
Gildan Activewear Inc. (GIL: TSX and NYSE) is pleased to announce
the launch of Gildan Respects™, a global positioning of its
environmental, social and governance (ESG) program and creative
campaign supporting the Company’s “Next Generation ESG” strategy
which was unveiled earlier this year. Uniting all ESG
communications and marketing under one global message, Gildan
Respects™ aims to reinforce the appeal of Gildan's approach to
making apparel products.
The Gildan Respects™ campaign will further bring the Company’s
strong ESG approach to life by surfacing stories behind the
Company’s ESG initiatives and progress. It will underscore the
Company’s long-lasting commitment to manufacturing its products
with respect for the environment, circularity, people, communities,
and transparency.
“As an ethical and sustainable apparel manufacturing company,
“respect” has been at the foundation of our ESG success for the
last 20 years. This is why it seemed natural to make “respect” the
central theme of our new ESG communications and marketing efforts
to bring our story to life,” says Chuck Ward, President of
Marketing, Sales, and Distribution at Gildan. “Our journey has been
one of growth, and the central focus on “respect” is a testament to
our continued commitment to elevating our story in a thoughtful and
authentic manner. We have come a long way and we intend to go even
further with Gildan Respects™.”
The new branding and creative campaign will be
activated through content on various platforms, including the
release of an anthem film and documentary series, social media
marketing, display advertising, and a renewed digital experience on
websites and social platforms across Gildan’s global communication
and marketing efforts. Explore Gildan Respects™ here.
About Gildan Gildan is a
leading manufacturer of everyday basic apparel which markets its
products in North America, Europe, Asia Pacific, and Latin America,
under a diversified portfolio of Company-owned brands, including
Gildan®, American Apparel®, Comfort Colors®, GOLDTOE®, Peds®, and
under the Under Armour® brand through a sock licensing agreement
providing exclusive distribution rights in the United States and
Canada. The Company’s product offerings include activewear,
underwear and socks, sold to a broad range of customers, including
wholesale distributors, screenprinters or embellishers, as well as
to retailers that sell to consumers through their physical stores
and/or e-commerce platforms, and to global lifestyle brand
companies.
Gildan owns and operates vertically integrated,
large-scale manufacturing facilities which are primarily located in
Central America, the Caribbean, North America, and Bangladesh.
Gildan operates with a strong commitment to industry-leading
labour, environmental and governance practices throughout its
supply chain in accordance with its comprehensive ESG program
embedded in the Company's long-term business strategy. More
information about the Company and its ESG practices and initiatives
can be found at www.gildancorp.com.
Investor inquiries: Sophie Argiriou Vice
President, Investor Communications (514)
343-8815 sargiriou@gildan.com |
Media inquiries: Genevieve
Gosselin Director, Global Communications and Corporate
Marketing (514) 343-8814 ggosselin@gildan.com |
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