Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the
“Company”) (TSX: EGLX), a leading gaming media and entertainment
company, today announced that it has teamed up with State Farm®.
Enthusiast’s esports team, Luminosity, will be hosting online watch
parties to promote the State Farm Gamerhood: Neo City on Twitch
every Friday in August at 6pm ET.
The award-winning Gamerhood series brings
together some of the most recognizable names in streaming and
entertainment to be guided by Jake from State Farm as they compete
in arena games and video game challenges. State Farm has tapped
Luminosity Gaming content creators to promote and host watch
parties of episodes of Gamerhood throughout the month of August,
driving increased viewership and engagement. Enthusiast Gaming is
proud to team up with the State Farm Gamerhood campaign for a third
consecutive year.
“This year, watch parties have become a huge
part of the audience experience for Gamerhood: Neo City,” said
Alyson Griffin, Marketing Vice President for State Farm. “We’re
thrilled to be working with Enthusiast Gaming again as they help us
reach even more gaming fans and further establish our
groundbreaking series in gaming culture.”
“Utilizing our Luminosity Banner technology, we
are able to integrate banners and dynamic overlays into our
creators livestreams in real-time leading up to each Gamerhood
episode debut,” said Alex Gonzalez, SVP of Talent, Gaming &
Marketing for Enthusiast Gaming. “These unique high impact units,
together with our roster of brand-safe and always-engaging
Luminosity content creators, deliver exceptional value to brands
looking to amplify their reach in the gaming community, as
evidenced by State Farm’s third consecutive year turning to
Luminosity to help promote this tentpole event. We are excited for
JennySmiles and Jay3 to once again return to the Gamerhood
campaign, showcasing Luminosity’s ability to bring unique
perspectives, amplification, and engagement to one of the most
exciting programs on Twitch.”
Tune into the State Farm’s Gamerhood: Neo City,
Luminosity Gaming content creator watch parties every Friday in
August at 6 pm ET.
About Enthusiast
GamingEnthusiast Gaming is the leading gaming media and
entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
About State Farm®:For over 100
years, the mission of State Farm has been to help people manage the
risks of everyday life, recover from the unexpected and realize
their dreams. State Farm and its affiliates are the largest
providers of auto and home insurance in the United States. Its more
than 19,000 agents and more than 65,000 employees serve over 91
million policies and accounts – including auto, fire, life, health,
commercial policies and financial services accounts. Commercial
auto insurance, along with coverage for renters, business owners,
boats and motorcycles, is also available. State Farm Mutual
Automobile Insurance Company is the parent of the State Farm family
of companies. State Farm is ranked No. 39 on the 2024 Fortune 500
list of largest companies. For more information, please visit
http://www.statefarm.com
Forward Looking InformationThis
news release contains certain statements that may constitute
forward-looking information under applicable securities laws. All
statements, other than those of historical fact, which address
activities, events, outcomes, results, developments, performance or
achievements that Enthusiast Gaming anticipates or expects may or
will occur in the future (in whole or in part) should be considered
forward-looking information. Often, but not always, forward-looking
information can be identified by the use of words such as “plans”,
“expects”, “is expected”, “budget”, “scheduled”, “estimates”,
“forecasts”, “intends”, “anticipates”, or “believes” or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking statements in this news
release include, but are not limited to, statements regarding the
Company’s strategic initiatives, events and campaigns.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
media industry; and the Company’s growth plan. While Enthusiast
Gaming considers these assumptions to be reasonable, based on
information currently available, they may prove to be incorrect.
Readers are cautioned not to place undue reliance on
forward-looking statements. In addition, forward-looking statements
necessarily involve known and unknown risks, including, without
limitation, risks associated with general economic conditions; the
timing and filing of the final base shelf prospectus and
corresponding Registration Statement; the potential offering of any
Securities by the Company; uncertainty with respect to the
completion of any future offering; the ability to obtain applicable
regulatory approvals for any contemplated offerings; the ability of
the Company to negotiate and complete future funding transactions;
adverse industry events; and future legislative, tax and regulatory
developments. Readers are cautioned that the foregoing list is not
exhaustive. For more information on the risk, uncertainties and
assumptions that could cause anticipated opportunities and actual
results to differ materially, please refer to the public filings of
Enthusiast Gaming which are available on SEDAR+ at
www.sedarplus.ca. Readers are further cautioned not to place undue
reliance on forward-looking statements as there can be no assurance
that the plans, intentions or expectations upon which they are
placed will occur. Such information, although considered reasonable
by management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/da44954e-b430-4d6e-8f3b-b64d8396834f
Contacts
Enthusiast Gaming: Felicia DellaFortuna, Chief Financial Officer
Investors: investor@enthusiastgaming.com
Media: press@enthusiastgaming.com
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