DATA Communications Management Corp. (TSX: DCM; OTCQX: DCMDF)
(“DCM” or the "Company"), a provider of marketing and business
communication solutions to companies across North America,
announces the launch of PRSNL™, a full-service, end-to-end,
personalized video content platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230111005351/en/
PRSNL encompasses all aspects of creating and delivering
personalized videos — from strategy, storyboarding, and creative
development to editing, hosting, and distribution. Personalized
video delivery at scale is a complex process that requires
specialized knowledge, technology, and resources that most
companies do not have readily available. Personalization also
involves the use of customer data, which requires rigorous
attention to privacy and security.
PRSNL builds on DCM’s 25+ years of experience developing and
executing personalized messaging for some of the largest
corporations in Canada. According to DCM President & CEO
Richard Kellam, “With our proven expertise in storytelling across
print, email, and social, personalized video is a logical evolution
for DCM and our clients. It’s another exciting way we can help
brands leverage technology to better connect with their
audiences.”
Consumer expectations for personalized, multichannel
communication have never been higher — according to McKinsey, 71
percent of consumers expect companies to deliver personalized
interactions. And across those channels, video has emerged as a
leading application to engage consumers and help them understand
brands, products, and services. Consequently, marketers are
investing more heavily in video content.
However, 63% of digital marketing leaders continue to struggle
with delivering personalized experiences, according to Gartner.
This is particularly the case when it comes to generating video
content; as noted by HubSpot, key challenges include lack of time
to create content, difficulty developing a video strategy, and
inadequate budgets.
Simply put, personalized videos can deliver powerful levels of
audience engagement, but producing and delivering them can be
dauntingly difficult.
“PRSNL addresses the complexity of video production head on with
a simple, integrated solution that enables companies and brands to
achieve personalized consumer engagement at scale,” said Mr.
Kellam.
To learn more about PRSNL or request a demo, visit DCM’s
website: www.datacm.com/our-solutions/prsnl-personalized-video or
contact DCM Senior Vice President, Digital Steve Livingstone, at
slivingstone@datacm.com or +1-416-629-2916.
ABOUT DATA COMMUNICATIONS MANAGEMENT CORP.
DCM is a marketing and business communications partner that
helps companies simplify the complex ways they communicate and
operate, so they can accomplish more with fewer steps and less
effort. For over 60 years, DCM has been serving major brands in
vertical markets including financial services, retail, healthcare,
energy, other regulated industries, and the public sector. We
integrate seamlessly into our clients’ businesses thanks to our
deep understanding of their needs, transformative tech-enabled
solutions, and end-to-end service offering. Whether we’re running
technology platforms, sending marketing messages, or managing print
workflows, our goal is to make everything surprisingly simple.
Additional information relating to DATA Communications
Management Corp. is available on www.datacm.com, and in the
disclosure documents filed by DATA Communications Management Corp.
on the System for Electronic Document Analysis and Retrieval
(SEDAR) at www.sedar.com.
FORWARD-LOOKING STATEMENTS
Certain statements in this press release constitute “forward
looking” statements that involve known and unknown risks,
uncertainties and other factors which may cause the actual results,
performance, objectives or achievements of DCM, or industry
results, to be materially different from any future results,
performance, objectives or achievements expressed or implied by
such forward-looking statements. When used in this press release,
words such as “may”, “would”, “could”, “will”, “expect”,
“anticipate”, “estimate”, “believe”, “intend”, “plan”, and other
similar expressions are intended to identify forward-looking
statements. These statements reflect DCM’s current views regarding
future events and operating performance, are based on information
currently available to DCM, and speak only as of the date of this
press release.
These forward-looking statements involve a number of risks,
uncertainties and assumptions and should not be read as guarantees
that future performance or results will be achieved. Many factors
could cause the actual results, performance, objectives or
achievements of DCM to be materially different from any future
results, performance, objectives or achievements that may be
expressed or implied by such forward-looking statements. Additional
factors are discussed under the headings “Liquidity and capital
resources” and “Risks and Uncertainties” in DCM’s management’s
discussion and analysis, annual information form, and other
publicly available disclosure documents, as filed by DCM on SEDAR
(www.sedar.com).
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described in this presentation as intended, planned, anticipated,
believed, estimated or expected. Unless required by applicable
securities law, DCM does not intend and does not assume any
obligation to update these forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20230111005351/en/
Mr. Richard Kellam President & Chief Executive Officer DATA
Communications Management Corp. (905) 791-3151
Mr. James E. Lorimer Chief Financial Officer DATA Communications
Management Corp. (905) 791-3151 ir@datacm.com
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