VANCOUVER, Dec. 2, 2014 /CNW/ - Building on its already
expansive digital footprint, today Sport Chek (@SportChek) shared
details about its new 48,000 square foot flagship store in
Metropolis at Metrotown in Burnaby,
British Columbia. As the second Sport Chek flagship store to
open in Canada, the new location
provides shoppers with access to world-class digital technology, an
unparalleled assortment of products and brands, and a personalized
experience that connects shoppers to the sports they love.
"Sport Chek is the established authority in sports and now we're
leading the industry in digitizing and revolutionizing the shopping
experience in-store by bringing more first time innovations to
Canada," said Chad McKinnon, Chief Operating Officer, FGL
Sports. "Our newest flagship store in Burnaby is a stadium of sport, a place where
our Sport Chek advisors connect with customers through a shared
passion for sport and activity."
The new Burnaby location in
Metropolis at Metrotown brings digital technology to the forefront
through more than 190 individual screens, 60 tablets and nearly 100
computers.
Other next generation features include:
- A two-storey, 23 foot LED monolith made up of 540 individual
panels
- A custom-built Vancouver Canucks broadcast studio for team
interviews and in-store appearances
- Eight large-scale digital showcase fixtures with dual-screens
to display and elevate premium products
- A new Community Centre Desk which will act as the neighbourhood
sports hub, connecting activity enthusiasts with local clubs,
teams, events and practices
- A prominent digital window installation visible from
Metrotown's high traffic atrium court
- Interactive and gesture enabled video walls in the flagship's
expansive winter sport and golf shops
- Over 150 passionate sport and active lifestyle advisors will
use digital installations, interactive technology and product
displays to provide personalized service to shoppers.
The new location continues the momentum that began with the
landmark launch of the retailer's award winning Yonge Street store in Toronto, followed by West Edmonton Mall
location earlier this year – a store which is already being touted
internationally as the one of the most digitally advanced retail
environments in North America.
On December 4, Sport Chek's
Burnaby flagship location will
officially open its doors to the public with exclusive grand
opening sales and offers. Click here to take a video tour of
the store.
About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of
sporting goods, offering a comprehensive assortment of brand-name
and private-brand products and operating more than 400 stores from
coast to coast, under the following corporate and franchise
banners: Sport Chek, Sports Experts, Atmosphere, National Sports,
Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop,
Pro-Hockey Life and S3. FGL Sports also has websites for several of
its corporate and franchise banners which can be accessed through
its main website at www.FGLSports.com.
SOURCE FGL Sports Ltd.