My Canadian Tire 'Money' program combines the ease and
convenience of digital with the benefits customers know and
love
TORONTO, Sept. 9, 2014 /CNW/ - As a pioneer of
loyalty programs in Canada,
Canadian Tire and its iconic Canadian Tire 'Money'® have long
been synonymous with customer rewards and value. Today, Canadian
Tire announced the evolution of its much beloved loyalty platform,
introducing My Canadian Tire 'Money'™, an easier way to
collect and redeem Canadian Tire 'Money'. The program will
launch in Nova Scotia on
October 10 and to customers
nationally on October 28, 2014.
The digital rewards program will complement paper Canadian
Tire 'Money', which will remain in circulation.
My Canadian Tire 'Money' combines the best attributes of
Canadian Tire's paper 'Money' with the benefits of a digital
rewards program, making it easier and faster for customers to
collect, and redeem. Members can collect e-Canadian Tire 'Money' on
qualifying purchases at Canadian Tire stores, at canadiantire.ca
and at participating Canadian Tire gas bar locations.
e-Canadian Tire 'Money' can also be redeemed for merchandise
and gift cards or donated to Canadian Tire's Jumpstart
charity. Customers can also collect and redeem e-Canadian
Tire 'Money' on automotive services, a benefit to the updated
program.
"As Canada's oldest loyalty
program, we know Canadian Tire 'Money' holds an extraordinary place
in the hearts of Canadians," said Allan
MacDonald, Chief Operating Officer, Canadian Tire.
"We're building on it by introducing another way to reward
loyal customers who prefer the ease and convenience of digital
currency and rewards, further improving the Canadian Tire shopping
experience and ultimately helping our customers tackle the jobs and
joys of everyday life in Canada."
A true evolution to the program Canadians have known and loved
for 56 years, new benefits include the ability to collect 10 times
the amount of e-Canadian Tire 'Money' when using a Canadian Tire
Options MasterCard to pay for qualifying purchases at Canadian Tire
stores, Mark's, Sport Chek, PartSource, L'Equipeur and on Canadian
Tire Home Services. Additionally, My Canadian Tire 'Money'
Members receive exclusive bonus offers sent directly to their
online account and smartphone.
As part of the program, Members can collect e-Canadian Tire
'Money' when making payment by cash, debit and credit cards,
providing enhanced value and convenience. Importantly,
e-Canadian Tire 'Money' has no expiry date and can be shared with
other members by request.
To fully take advantage of the program's benefits and features,
customers are being encouraged to download Canadian Tire's enhanced
Mobile App. The updated version, available for download at
launch, allows users to collect, redeem and manage their e-Canadian
Tire 'Money', view bonus offers, review transactions,
and return products in-store without presenting a
receipt.
"Meeting customer needs has always been at the heart of our
innovation strategy, ensuring that everything we do has a positive
end benefit for the consumer," said MacDonald. "My Canadian Tire
'Money' will serve as a great complement to our existing data
programs, allowing us over time to increase the relevancy of our
messages, provide a more personalized and tailor made approach and
ultimately better serve our customers."
To join the program, customers can register through the Canadian
Tire Mobile App, at canadiantire.ca with a card available in-store,
or by applying for the Options MasterCard. Existing Canadian Tire
Options MasterCard cardholders and participants in the Canadian
Tire 'Money' Advantage loyalty program in Nova Scotia will automatically have their
loyalty program changed to My Canadian Tire 'Money'.
Fast Facts:
- Canadian Tire 'Money' was introduced in 1958, pioneering the
loyalty program concept in Canada.
- The Sandy McTire character was designed by employee
Bernie Freeman and is still pictured
today.
- Over $1 billion Canadian Tire
'Money' notes have been in circulation.
- Paper Canadian Tire 'Money' is available in denominations of
5¢, 10¢, 25¢, 50¢, $1 and
$2.
- Through its loyalty programs, Canadian Tire awards more than
$100 million dollars to customers
every year.
- Many communities collect and donate Canadian Tire 'Money' to
support local fundraising efforts.
- Introduced in 1995, there are now 2.4 million Canadian Tire
Options MasterCard cardholders in Canada.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or
"CTC," is a family of businesses that includes a retail segment, a
financial services division and CT REIT. Our retail business is led
by Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada across its Living,
Playing, Fixing, Automotive and Seasonal categories. PartSource and
Gas+ are key parts of the Canadian Tire network. The retail segment
also includes Mark's, a leading source for casual and industrial
wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, Intersport, Pro Hockey Life and Atmosphere), which
offers the best active wear brands. The nearly 1,700 retail and
gasoline outlets are supported and strengthened by our Financial
Services division and the tens of thousands of people employed
across the Company. For more information, visit
Corp.CanadianTire.ca.
† Canadian Tire Options MasterCard cardmembers paying
with their Options MasterCard collect e-Canadian Tire 'Money' at a
rate that is 10X the rate at which other members of the My Canadian
Tire 'Money' Program collect e-Canadian Tire 'Money' on purchases
made by such other members at Canadian Tire stores (if those other
members paid by cash, debit or a credit card not linked to this
loyalty program). The offered rate is exclusive of any bonus or
promotional offers or redemption transactions.
SOURCE CANADIAN TIRE CORPORATION, LIMITED