Only Retailer in Canada to Carry
World's First Smart Basketball In-Store and Online
94Fifty Helps Players of All Ages and Skill
Levels Find #TheirBetter
CALGARY, Sept. 8, 2014 /CNW/ - Sport Chek (@SportChek)
today announced the exclusive availability of the 94Fifty Smart
Sensor Basketball on SportChek.ca. The award winning 94Fifty
basketball is a first-in-class product that measures and diagnoses
players' skills as they practice, helping to build confidence,
versatility and success in the game. Available exclusively online
this week, the ball will be hitting shelves on September 15, 2014.
Through nine motion sensors embedded in the ball, the 94Fifty
basketball delivers real-time feedback on player shots and
ball-handling skills, including speed, backspin and arc
measurements. The digital results are immediately sent to an
iPhone, iPad or iPod Touch over a Bluetooth connection, enabling
players to hear and see feedback as they practice. Players of all
ability levels can use the information to hone specific skills,
while completing specially designed work-outs and competing with
other players via Twitter.
Watch a custom video on the 94Fifty Smart Sensor Basketball
here: http://youtu.be/wENxG0zD6EU
"Sport Chek is the sport and fitness technology
destination in Canada and the
launch of the 94Fifty Smart Sensor Basketball is another example of
how we're bringing exciting and innovative products to our
customers," said Terry Lorenz, Vice
President of Purchasing (Equipment), FGL Sports. "We are
seeing a strong demand for products like the 94Fifty basketball
that utilize smart technology to improve skill development, enhance
the overall activity experience and help motivate Canadians to be
more active."
"The 94Fifty Smart Sensor Basketball looks and feels like a
normal basketball – it is easy to use and designed for mobility,"
said Michael J. Crowley, CEO of
InfoMotion Sports Technologies. "We are excited to have Sport Chek
as our premier retailer in Canada.
Canada is home to one of the
fastest growing basketball markets in the world, as well as some of
the most passionate, skilled players. We look forward to providing
these athletes with the smartest, most advanced sports products
around."
The 94Fifty Smart Sensor Basketball will retail for $279.99 online starting today and in-store. For
more information about Sport Chek or products available online or
in-store, please visit SportChek.ca.
About FGL Sports:
Part of the Canadian Tire Family of Companies, FGL Sports Ltd. is
Canada's largest national retailer
of sporting goods. Offering a comprehensive assortment of
brand-name and private-brand products and operating more than 400
stores from coast-to-coast, FGL Sports includes the following
corporate and franchise banners: Sport Chek, Sports Experts,
Atmosphere, Pro Hockey Life, National Sports, Intersport,
Nevada Bob's Golf, Hockey Experts,
the Tech Shop, and S3. FGL Sports also has websites for several of
its corporate and franchise banners which can be accessed through
its main website at www.FGLSports.com.
About InfoMotion® Sports
Technologies
94Fifty® is the basketball brand of
InfoMotion Sports Technologies Inc. (IST). InfoMotion is the
world's pioneering leader for innovating sports products that
quantify and digitize muscle-memory based athletic skills and
for managing online communities in which our customers can share
and compare results. InfoMotion is committed to bringing new
information to both elite level and youth level team sports so that
players can better develop skills and their coaches
and trainers have objective information about their
development. More information can be found at
www.infomotionsports.com and www.94fifty.com.
SOURCE FGL Sports Ltd.