MONTREAL,
April 17, 2014 /CNW/ - Canadian
Tire Corporation, Limited (CTC.A, CTC) joins the Montreal Canadiens
partner roster with a multi-year agreement that brings together
Canada's leading sports retail
brands with one of the country's most iconic sports
teams.
"Across our Family of Companies, our employees, dealers
and franchisees are passionate about hockey. We're excited about
our partnership with the Canadiens because it creates an
opportunity for us to connect with Canadiens' fans in our stores,
within the arena and online," said Michael Medline, President of
Canadian Tire Corporation. "Canadian Tire represents
everything that is life in Canada
and we are proud to be partnering with and supporting influential
brands like the Canadiens, in addition to the extensive roster of
partners we are fortunate enough to already have on
board."
"Our partnership with Canadian Tire is a great match,"
said Geoff Molson, Owner, President
and Chief Executive Officer, Club de hockey Canadien, Bell Centre
and evenko. "The Canadiens and the Canadian Tire Family of
Companies are great Canadian brands and leading organizations that
believe in the power of sport and have deep roots in the community
and we couldn't be more excited about bringing new opportunities to
our Canadiens fans and customers."
The partnership will be showcased through extensive
in-game branding, digital and media assets and includes the sale of
select Canadiens branded merchandise within Canadian Tire and
Sports Experts stores across Quebec. L'Équipeur will become
the official uniform supplier of many of the uniforms for the Bell
Centre, Bell Sports Complex and the soon to be built Place Bell.
Canadian Tire will also title the Montreal Canadiens
Red and White Scrimmage.
In honour of the playoffs, Canadian Tire is hosting
exciting events filled with playoff-themed giveaways throughout the
greater Montreal area. In
addition, official Habs Playoff Packs will be available at all
Canadian Tire stores in Quebec.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited,
(TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that
includes a retail segment, a financial services division, CT REIT
and Canadian Tire Jumpstart, a nationally registered
charity dedicated to removing financial barriers so kids across
Canada can participate in sports
and physical activities. Our retail business is led by
Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada across its Living,
Playing, Fixing, Automotive and Seasonal categories. PartSource and
Gas+ are key parts of the Canadian Tire network. The retail segment
also includes Mark's, a leading source for casual and industrial
wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, Intersport, Pro Hockey Life and Atmosphere), which
offers the best active wear brands. The nearly 1,700 retail and
gasoline outlets are supported and strengthened by our Financial
Services division and the approximately 85,000 people employed
across the Company. For more information, visit
Corp.CanadianTire.ca.
SOURCE CANADIAN TIRE CORPORATION, LIMITED