XA Subsidiary Names Leah Eisenstein Public Relations Account Director
March 27 2008 - 6:00AM
PR Newswire (US)
CHICAGO, March 27 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly-owned subsidiary,
The Experiential Agency, Inc., has named Leah Eisenstein as PR
Account Director. "Leah brings years of industry experience from
one of the world's leading public relations firms, Edelman Public
Relations," said Chief Executive Officer, Joe Wagner. "Her
knowledge of pop culture, the visual arts, passion for the high-end
luxury market and her connections within the city will be an ideal
fit for the role of PR Account Director at The Experiential
Agency," added Joe Wagner. While at Edelman on the AXE (Unilever)
account, Leah was integral on the multi-tiered AXE Clix campaign
with Grammy-winning artist Ludacris as well as other national PR
programming initiatives that gained noteworthy industry kudos.
Prior to making the leap to PR, Leah gained significant event
planning skills by organizing multiple high-profile events
including movie premieres, product launch events and fashion shows
for Gen Art Chicago. A Chicago native, Leah is a graduate of
Indiana University and holds a Bachelor of Arts in Spanish with
three minors in Studio Art, Art History, and Business from the
Kelley School of Business. Marketers spent an estimated $171
billion in event marketing in 2005, up 3% from the previous year.
In addition, 96% of marketing executives reported that they use
events in their marketing mix according to PROMO's survey of event
marketing executives. (Source: PROMO Magazine, April 2006) About XA
XA is a holding company for several wholly-owned subsidiaries, one
of which is The Experiential Agency, Inc., an Illinois corporation.
The Experiential Agency, Inc. has offices in Chicago, New York and
Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, public and media
relations, design and production services. Since 1989, the XA team
has been the creative force behind prestigious, national projects
for such clients as The NBA, Disney, McDonald's, British Telecom,
Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline. In 2003 and 2004, Special Events Magazine ranked
XA as one of the "Top 50 Powerhouse Event Companies in the World."
Forward Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA,
+1-312-239-2370,
Copyright