XA Subsidiary Produces the 2007 UNICEF Snowflake Ball Tuesday, November 27, 2007
November 27 2007 - 10:57AM
PR Newswire (US)
NEW YORK, Nov. 27 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB:
XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that its wholly owned subsidiary,
The Experiential Agency, Inc., has been selected by the U.S. Fund
for UNICEF as the event production agency for their annual
Snowflake Ball presented by Baccarat national sponsor Hallmark
Cards and Snowflake sponsor Tiffany & Co. The event will take
place at Cipriani 42nd Street in New York City, November 27, 2007.
As the production team of record, XA through its wholly owned
subsidiary, The Experiential Agency, Inc., will manage all
technical aspects of the event to create a highly stylized and
integrated ceremony. Existing as a beacon of hope, peace, and
compassion for children around the world since 1985, the UNICEF
Snowflake has become an iconic fixture in New York City during the
holiday season gracing the intersection of 57th Street and 5th
Avenue. It was handcrafted by German lighting designer Ingo Maurer
and is adorned with 16,000 Baccarat crystal prisms. The Snowflake
Ball celebrates the lighting of the UNICEF Snowflake and honors
those whose philanthropic commitments support its mission to
advance humanity. Joe Wagner, CEO of XA, states, "It is an honor to
have been chosen by UNICEF as the production company for their
prestigious Snowflake Ball. XA looks forward to the opportunity to
showcase our technical capabilities in support of such a worthwhile
evening." Marketers spent an estimated $171 billion in event
marketing in 2005, up 3% from the previous year. In addition, 96%
of marketing executives reported that they use events in their
marketing mix according to PROMO's survey of event marketing
executives. (Source: PROMO Magazine, April 2006) About UNICEF For
more than 60 years, UNICEF has been the world's leading
international children's organization, working in 156 countries to
address the ongoing issues that affect why kids are dying. UNICEF
provides lifesaving nutrition, clean water, education, protection
and emergency response saving more young lives than any other
humanitarian organization in the world. While millions of children
die every year of preventable causes like dehydration, upper
respiratory infections and measles, UNICEF, with the support of
partnering organizations and donors alike, has the global
experience, resources and reach to give children the best hope of
survival. For more information about UNICEF, please visit
http://www.unicefusa.org/. About XA XA is a holding company for
several wholly-owned subsidiaries, one of which is The Experiential
Agency, Inc., an Illinois corporation. The Experiential Agency,
Inc. has offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive
event marketing, design and production services. Since 1989, the XA
team has been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British
Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue,
W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special
Events Magazine ranked XA as one of the "Top 50 Powerhouse Event
Companies in the World." Forward Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Puck XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, Inc.,
+1-312-239-2370, Web site: http://www.expagency.com/
http://www.unicefusa.org/
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