Maytag and KitchenAid Brands Receive Excellence in Design Awards
May 29 2009 - 11:57AM
PR Newswire (US)
Appliance Design Magazine Recognizes Maytag Bravos top-loading
washer and KitchenAid Architect Series II Gas Cooktop BENTON
HARBOR, Mich., May 29 /PRNewswire/ -- Whirlpool Corporation today
announced that its Maytag and KitchenAid brands are recipients of
two Excellence in Design (EID) Awards in Appliance Design
Magazine's Excellence in Design competition 2009. The two winning
products are the Maytag Bravos(R) top-loading washer and the
KitchenAid Architect Series Gas Cooktop Model. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO ) Entrants
were evaluated by an independent panel of three experts in the
field of design. The products were judged by four criteria:
aesthetics, human factors, innovation, and technical merits. The
Awards will be published in the June edition of the Appliance
Design Magazine. The Maytag(R) Bravos(R) washer is characterized by
high performance and dependability, instantly evident through its
new visual brand language that emphasizes solid construction and
reliability. Its high capacity and CEE Tier III Energy Rating,
ensures high efficiency while its impeller wash system,
NSF-certified Sanitary cycle and integrated OxiClean(R) dispenser
round out the Bravos(R) innovation portfolio. Its surface is smooth
and rounded transitions with touch-points that are crafted out of
sure-feeling materials to communicate a sense of dependability
complemented by a striking red color scheme to underline its
strength and quality. Inspired by, and created for, those who love
to cook and entertain, the new KitchenAid(R) Architect(R) Series II
Gas Cooktop meets the highest culinary standards of quality,
performance, and design. The product features a 20,000 BTU
dual-tier burner that easily handles searing and stir-fry. The
low-profile edge-to-edge grates integrate well with the countertop
surface and communicate a sense of precise craftsmanship. Usability
has been enhanced with a responsive glass-touch display including a
control safety lockout and hot-surface indicators. Keeping the
cooktop clean and fingerprint-free over the years is made simple by
a super-hard ceramic clear-coat system on the stainless steel
surfaces. "We are extremely proud to receive recognition from
Appliance Design Magazine for our Maytag and KitchenAid brands. The
Excellence in Design Awards are proof that our continuing
investment in design is delivering winning products, ensuring that
our brands go from strength to strength," said Tania Aldous,
director, Global Consumer Design, North America, Whirlpool
Corporation. For further details, please visit the Appliance Design
Magazine website at: http://www.appliancedesign.com/EID. About
Whirlpool Corporation Whirlpool Corporation is the world's leading
manufacturer and marketer of major home appliances, with annual
sales of approximately $19 billion, 70,000 employees, and 68
manufacturing and technology research centers around the world. The
company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana,
Brastemp, Consul, Bauknecht and other major brand names to
consumers in nearly every country around the world. Additional
information about the company can be found at
http://www.whirlpoolcorp.com/.
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
http://photoarchive.ap.org/ DATASOURCE: Whirlpool Corporation
CONTACT: Media: Jill Saletta, +1-269-923-7405, ; Financial: Greg
Fritz, +1-269-923-2641, , both of Whirlpool Corporation Web Site:
http://www.whirlpoolcorp.com/
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