Maytag(R) Introduces the Most Affordable Steam Option Dishwasher Available
May 06 2008 - 9:11AM
PR Newswire (US)
Dependable SteamClean(R) Option Gets Glassware Clean the First
Time, Every Time BENTON HARBOR, Mich., May 6 /PRNewswire-FirstCall/
-- Maytag(R) brand introduces a new dishwasher, featuring its
industry-leading SteamClean option, with a Manufacturers Suggested
Retail Price (MSRP) of only $599 -- the most moderately priced
steam option dishwasher on the market(1). Thanks to this high-heat
steam option, the dishwashers remove even the most stubborn residue
and deliver spotless glassware and dishes the first time, every
time. (Photo: http://www.newscom.com/cgi-bin/prnh/20080506/CLTU052
Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )
Whirlpool Corporation, which acquired Maytag brand in 2006, was the
first in the industry to launch a steam option in dishwashers about
one year ago. And this lower-MSRP version makes it possible for
steam to be accessible to a larger group of consumers, while still
delivering the proven performance and powerful components Maytag is
known for. Maytag brand's new $599 MSRP dishwasher with SteamClean
is one of several steam offerings from Whirlpool Corporation. From
top-of-the line models that include integrated control panels, to
its newest model with SteamClean at just $599, Whirlpool
Corporation is expanding its innovation to fit a broader range of
homes, families and budgets. "Our full line of dishwashers with the
SteamClean option provides high-quality, dependable cleaning for
those consumers who want spotless glassware," said Ann Fandozzi,
vice president, cleaning division for Whirlpool Corporation. "As a
corporation, we are continuing to bring industry-leading
innovations to market that meet consumers' growing needs." Maytag
Consumer Needs with Steam According to a national survey Maytag
conducted to learn more about dishwashing habits, more than half
the respondents said they worry that their current dishwasher won't
get dishes clean enough(2). Of those who end up re-washing dishes,
two of the top five reasons are to remove "film" residue on
glassware and to remove spots on glasses, silverware and plates.
Maytag brand's new SteamClean option adds 24 minutes to the end of
the wash cycle. During this time, dishes and glassware are
inundated with high-temperature steam, which loosens soils -- such
as fruit smoothies and tomato juice -- from glassware. The
SteamClean option ends with a 154-degree Fahrenheit rinse, which
whisks away any remaining soils. The result is clean glassware each
and every time. Dependable Innovations Aside from the innovative
SteamClean option, Maytag brand's new dishwasher is built with
other proven innovations including: a stainless steel tub interior,
which retains heat for better drying and resists staining for
longer wear; the Jetclean(R) II Power Module, which features the
most active spray jets of any tall tub dishwasher, achieving
outstanding cleaning results; and heavy-duty DuraGuard(R) Nylon
Racks, which protect dishes and glassware from scratches and damage
while resisting rust. The dishwasher is also Energy-Star qualified,
using less water and energy for lower utility bills. Maytag brand
dishwashers with the SteamClean option are available at home
improvement stores and appliance centers. Visit
http://www.maytag.com/ to learn more about the new SteamClean
option and how high-heat steam effectively removes residue from
glassware. About Maytag Brand For more than a century, Maytag brand
appliances have been synonymous with dependability and durability.
Through the commitment of Whirlpool Corporation, Maytag brand's
unequaled tradition of quality production and unrivaled performance
continues to thrive. Exceptionally durable, commercial-grade
components are found in Maytag brand appliances -- including the
Maytag(R) EPIC z(TM) front-load and the Maytag(R) Centennial(R)
top-load washers and dryers, the Maytag(R) Gemini(R) double-oven
range, the Maytag(R) Ice2O(TM) French door bottom-freezer
refrigerator, the first of its kind with external ice and water,
and the Maytag(R) Jetclean(R) dishwashers. Maytag brand is part of
the Whirlpool Corporation, the world's leading manufacturer and
marketer of major home appliances, with annual sales of
approximately $18 billion, more than 73,000 employees, and more
than 70 manufacturing and technology research centers around the
world. For more information on any Maytag brand appliance, visit
http://www.maytag.com/ . (1) Affordability comparisons based on
MSRPs available at the Maytag, LG and GE Web sites -- Model Numbers
LG LDF9810ST, GE PDW9980, PDW9900, PDW9700, PDW8980, PDW8900. The
dealer alone determines its advertising and sale prices. MSRP may
not necessarily be the price at which the product is sold in the
consumer's trade area. (2) Caravan telephone survey of 1,016
respondents, November 9-12, 2006.
http://www.newscom.com/cgi-bin/prnh/20080506/CLTU052
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
http://photoarchive.ap.org/ DATASOURCE: Maytag CONTACT: Audrey
Reed-Granger, Maytag Brand, +1-269-923-7557, ; Kristine Vernier,
Carmichael Lynch Spong, +1-269-923-3978, , for Maytag Web site:
http://www.whirlpoolcorp.com/
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