Steam Is In; Odors and Wrinkles Are Out
April 01 2008 - 8:00AM
PR Newswire (US)
Maytag brand is first to bring the refreshing power of steam to
popular top-loading laundry appliances BENTON HARBOR, Mich., April
1 /PRNewswire-FirstCall/ -- Completely natural and highly
versatile, steam is one of the most effective cleaners and newest
sensations in the laundry room. Now Maytag(R) brand brings the
power of steam to the much-loved top-loading laundry category for
the first time. The new Maytag(R) Bravos(TM) top-loading,
high-efficiency laundry pair introduces steam in the dryer to relax
wrinkles, remove odors and refresh clothing and household fabrics.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO)
The Bravos steam dryer offers a variety of steam cycles, including
the 15-minute "Rapid Refresh" setting, to quickly rejuvenate a
single item or outfit. The "Custom Refresh" steam cycle is for
larger loads and is ideal to de-wrinkle clothes left overnight in
the dryer, or to refresh and deodorize throw pillows, comforters or
curtains. "It's a new way of thinking about laundry," said Blane
Buckingham, director of Maytag brand marketing. "Many items of
clothing, like sweaters or skirts that have only been worn once,
may not need a complete wash and dry cycle or a trip to the
drycleaners. The Maytag Bravos steam dryer quickly refreshes and
deodorizes these items so they can be worn again, saving time and
money." The Bravos dryer conveniently connects to the existing
laundry-room waterline, so there is no reservoir to fill, just
on-demand steam cycles with the push of a button. Inside the dryer,
a small nozzle distributes a fine mist of water throughout the
heated dryer as clothes tumble. The heated air combines with mist
to form steam to help relax wrinkles and remove odors from dry
clothes. The Maytag Bravos washer and dryer adds the power of steam
to its list of highly appealing features. The washer offers the
preferred top-load design, largest capacity available (4.6 cu.
ft.), and high efficiency functionality that saves 51 percent more
water and 62 percent more energy than conventional top-load
washers(1). The Maytag Bravos washer recently earned Tier II
certification from the Consortium for Energy Efficiency (CEE). As
with all Maytag brand appliances, durable components and dependable
features are at the heart of the Bravos pair -- including an
impeller wash system with Sensi-Care(TM) technology,
commercial-grade stainless steel wash basket, and Gentle Breeze(TM)
Drying System with IntelliDry(R) sensors -- providing years of
smooth and reliable performance. "Maytag brand washers last longer
than any other leading brand(2)," said Buckingham. "This is a level
of dependability that has built trust with Maytag brand appliance
owners for more than 100 years." Maytag Bravos dryers have a
suggested retail price of $849 for the electric models and $909 for
gas models. Washers have a suggested retail price $999. Maytag
Bravos steam dryers and high-efficiency top-load washers are now
available at appliance retailers and home centers. Visit
http://www.maytag.com/ for more information. About Maytag Brand For
more than a century, Maytag brand appliances have been synonymous
with dependability and durability. Through the commitment of
Whirlpool Corporation, Maytag brand's unequaled tradition of
quality production and unrivaled performance continues to thrive.
Exceptionally durable, commercial-grade components are found in
Maytag brand appliances -- including the Maytag(R) EPIC z(TM)
front-load and the Maytag(R) Centennial(TM) top-load washers and
dryers, the Maytag(R) Gemini(R) double-oven range, the Maytag(R)
Ice2O(TM) French door bottom-freezer refrigerator, the first of its
kind with external ice and water, and the Maytag(R) Jetclean(R)
dishwashers. Maytag brand is part of the Whirlpool Corporation, the
world's leading manufacturer and marketer of major home appliances,
with annual sales of approximately $18 billion, more than 73,000
employees, and more than 70 manufacturing and technology research
centers around the world. For more information on any Maytag brand
appliance, visit http://www.maytag.com/. 1. Based on six loads per
week, normal cycle. 2. Based on the average age at replacement
using independent research conducted 1980, 1983, 1984, 1987, 1990,
2002 and 2006. Processed numbers of survey responses ranging from
6,000 to 35,000.
http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
http://photoarchive.ap.org/ DATASOURCE: Whirlpool Corporation
CONTACT: Audrey Reed-Granger of Maytag Brand, +1-269-923-7557, ; or
Kristine Vernier of Carmichael Lynch Spong, +1-269-923-3978, , both
for Whirlpool Corporation Web site: http://www.whirlpoolcorp.com/
http://www.maytag.com/
Copyright