Scotts(R) Brand The Official Lawn Fertilizer and Grass Seed of Lowe's Motor Speedway
May 20 2005 - 12:48PM
PR Newswire (US)
Scotts(R) Brand The Official Lawn Fertilizer and Grass Seed of
Lowe's Motor Speedway MARYSVILLE, Ohio, May 20 /PRNewswire/ -- In
an effort to expand its marketing presence in the motor sports
area, The Scotts Company announced that its brand will serve as
"The Official Lawn Fertilizer and Grass Seed" of Lowe's Motor
Speedway for 2005. "We are proud that Scotts, the leader in
consumer lawn and garden products, has partnered with us to create
the greenest infield turf in all of motor sports," said H.A.
"Humpy" Wheeler, president and general manager of Lowe's Motor
Speedway. "For NASCAR drivers, 'taking the turf' after a victory is
the ultimate winning move and our mission at Scotts is to help
consumers create winning turf for their homes with Scotts
products," said Eugene Sung, Scotts senior vice president and
general manager. Sung adds, "Charlotte is not only home for major
NASCAR(R) NEXTEL(R) Cup Events and many of its drivers, it's also
home to many consumers who purchase Scotts products and want a
beautiful lawn and garden. We are thrilled to team up with Lowe's
Motor Speedway to reach those consumers in many new ways at the
track." According to Geoff Smith, president of Roush Racing, the
move for Scotts is a natural fit. Carl Edwards will run Scotts
branded paint schemes with the No. 99 Ford in all three major
NASCAR(R) NEXTEL(R) Cup Series Events at Lowe's Motor Speedway this
year. "The Scotts alliance with Lowe's Motor Speedway signals their
ongoing effort to integrate their motor sports marketing programs.
It makes a lot of sense for Scotts to extend their branding from
the car to the grass at the track and make a strong product
connection with consumers," Smith said. About ScottsMiracle-Gro
With more than $2 billion in worldwide sales and more than 6,000
associates, The Scotts Miracle-Gro Company, through its
wholly-owned subsidiary, The Scotts Company LLC, is the world's
largest marketer of branded consumer products for lawn and garden
care, with products for professional horticulture as well. The
Company's brands are the most recognized in the industry. In the
U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands
are market-leading in their categories, as is the consumer
Roundup(R) brand, which is marketed in North America and most of
Europe exclusively by Scotts and owned by Monsanto. The Company
also owns Smith & Hawken, a leading brand of garden-inspired
products that includes pottery, watering equipment, gardening
tools, outdoor furniture and live goods. In Europe, Scotts' brands
include Weedol(R), Pathclear(R), Evergreen(R), Levington(R),
Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). For
additional information, visit us at http://www.scotts.com/ .
DATASOURCE: The Scotts Miracle-Gro Company CONTACT: Su Lok of The
Scotts Miracle-Gro Company, +1-937-578-5169, or Web site:
http://www.scotts.com/
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