The Scotts Company Announces Partnership With Keep America Beautiful(R) to Promote Community Gardens and Consumer Education
February 28 2005 - 5:01PM
PR Newswire (US)
The Scotts Company Announces Partnership With Keep America
Beautiful(R) to Promote Community Gardens and Consumer Education
Outreach and education program will reach more than 1 million
people MARYSVILLE, Ohio, Feb. 28 /PRNewswire/ -- The Scotts
Company, the world's largest marketer of branded products for
consumer lawn and garden care, announced today that it has signed a
multi-year partnership to support Keep America Beautiful and its
Great American Cleanup(TM), the nation's largest annual community
improvement and beautification program. As part of Scotts'
sponsorship, the two organizations will launch a national consumer
outreach program beginning March 21, the first day of spring. The
effort will include providing information to more than 1 million
people each year to help them understand the best ways to
incorporate environmental stewardship principles when maintaining a
healthy lawn and garden. On the same day, the two organizations
also will begin working to build community green spaces in Orlando,
Florida; Atlanta, Georgia; Columbus, Ohio; Norfolk, Virginia; and
Long Island, New York. "This partnership is a natural and
significant extension of our commitment to social responsibility,"
said Jim Hagedorn, chairman and chief executive officer of Scotts.
"We are glad to have a partner in Keep America Beautiful that
shares our commitment and understands the positive impact that
healthy gardens and landscapes can have on people, communities and
the environment." Keep America Beautiful(R) is celebrating the 20th
anniversary of its signature program, the Great American Cleanup,
which takes place from March 1 through May 31. Last spring, 2.3
million Great American Cleanup volunteers improved more than 15,000
communities during 30,000 events in all 50 states -- planting 5
million trees, flowers and bulbs; cleaning 6,500 miles of rivers,
lakes and shorelines; and collecting 1.2 million tires for
recycling and 150 million pounds of litter and debris. "Scotts'
commitment to beautification and environmental stewardship makes it
an ideal partner for Keep America Beautiful," said Ray Empson,
president of the national, nonprofit organization. "We are excited
about our partnership, and look forward to using the combined
resources of our organizations to provide valuable information to
homeowners and to beautify communities in a way only made possible
by gardening." Since the Company's founding in 1868, Scotts has
strived to provide the public with the finest quality lawn and
garden care products. Scotts is continually looking for new and
innovative ways to maintain a healthy environment. For example, the
Company's innovative sprayer on ready-to-use control products has
been given national awards for environmental stewardship. Scotts
also is one of the country's leading recyclers, using about 6
billion pounds of recycled organic waste every year in its growing
media business. The Company also provides consumer education and
environmental stewardship tips through its award-winning Web site,
http://www.scotts.com/ , its toll-free help line, 888-270-3714, and
other outreach efforts. "Our commitment to a sustainable
environment permeates everything we do at Scotts," said Rich
Martinez, chief environmental officer at Scotts. "Our partnership
with Keep America Beautiful will be an important tool to continue
to deliver on our commitment to preserve and support a healthy
environment, which is crucial to the future of communities in which
Americans live and work." About Keep America Beautiful Keep America
Beautiful, Inc., established in 1953, is the nation's largest
volunteer-based community action and education organization. This
national nonprofit forms public-private partnerships and programs
that engage individuals to take greater responsibility for
improving their community environments. The Great American
Cleanup(TM) is one of its many programs that encourage people to
care for communities through volunteer participation. For
additional information, visit http://www.kab.org/ . About Scotts
Dedicated to a Beautiful World The Scotts Company is the world's
largest marketer of branded consumer products for lawn and garden
care, with products for professional horticulture as well. The
Company owns the industry's most recognized brands. In the U.S.,
the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are
market leading in their categories, as is the consumer Roundup(R)
brand, which is marketed in North America and most of Europe
exclusively by Scotts and owned by Monsanto. The Company also owns
Smith & Hawken, a leading brand of garden- inspired products
that includes pottery, watering equipment, gardening tools, outdoor
furniture and live goods. In Europe, Scotts' brands include
Weedol(R), Pathclear(R), Evergreen(R), Levington(R),
Miracle-Gro(R), KB(R), Fertiligene(R) and Substral(R). DATASOURCE:
The Scotts Company CONTACT: Jim King, Director, Investor Relations
& Corporate Communications of The Scotts Company,
+1-937-578-5622 Web site: http://www.scotts.com/
http://www.kab.org/
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