Cresco Labs Expands Florida Brand Portfolio with Launch of FloraCal and Cresco Live Rosin and Flower Products
September 21 2023 - 7:30AM
Business Wire
Cresco Labs Inc. (CSE:CL) (OTCQX:CRLBF) (FSE: 6CQ) (“Cresco” or
“Company”), the industry leader in branded cannabis products with a
portfolio of America’s most popular brands and the operator of
Sunnyside dispensaries, today announced the expansion of its brand
portfolio in Florida to include the FloraCal and Cresco brands. The
Company will roll out FloraCal flower, pre-rolls, live rosin
concentrates and live rosin chews as well as Cresco flower and
pre-rolls at Sunnyside dispensaries starting next week and
throughout the fall.
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the full release here:
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Cresco Labs expanded its brand portfolio
in Florida to include a suite of flower and live rosin products
from its premium FloraCal and Cresco brands. (Photo: Business
Wire)
“We continue to invest in one of our core markets, Florida, by
bringing more of our best-in-class products to our Sunnyside
shoppers,” said Charlie Bachtell, CEO and Co-founder of Cresco
Labs. “A growing number of patients are looking for more premium
quality flower options and live rosin products—which is exactly
what our FloraCal and Cresco brands offer. We’re incredibly proud
of our Operations team, which has a proven record of successfully
expanding our company’s consistency and quality standards across
markets, while also scaling operations.”
One of the first cannabis brands to launch in California with
numerous award-winning products, FloraCal is the premium brand in
the Company’s portfolio created for cannabis connoisseurs.
Cultivation starts with a rigorous pheno-hunting process that
starts with hundreds of seeds and ends with FloraCal releasing only
the highest quality strains in the products found today in
California, Illinois, Pennsylvania, Massachusetts and Florida.
Cresco, another decorated cannabis brand, is sold in California,
Arizona, Illinois, Michigan, Ohio, Maryland, Pennsylvania,
Massachusetts and Florida. The premium brand offers one of the
largest libraries of strains and widest assortments of forms in the
Company’s brand portfolio, ranging from flower and pre-rolls to
concentrates and vapes. In Florida, Cresco is replacing One Plant,
offering the same flower strains that patients love, in addition to
a suite of new ones.
For more information about FloraCal, visit
www.floracalfarms.com. To learn more about Cresco, visit
www.crescocannabis.com.
About Cresco Labs Inc. Cresco Labs’ mission is to
normalize and professionalize the cannabis industry through a CPG
approach to building national brands and a customer-focused retail
experience, while acting as a steward for the industry on
legislative and regulatory-focused initiatives. As a leader in
cultivation, production and branded product distribution, the
Company is leveraging its scale and agility to grow its portfolio
of brands that include Cresco, High Supply, FloraCal, Good News,
Wonder Wellness Co., Mindy’s and Remedi, on a national level. The
Company also operates highly productive dispensaries nationally
under the Sunnyside brand that focus on building patient and
consumer trust and delivering ongoing education and convenience in
a wonderfully traditional retail experience. Through year-round
policy, community outreach and SEED initiative efforts, Cresco Labs
embraces the responsibility to support communities through
authentic engagement, economic opportunity, investment, workforce
development and legislative initiatives designed to create the most
responsible, respectable and robust cannabis industry possible.
Learn more about Cresco Labs’ journey by visiting
www.crescolabs.com or following the Company on Facebook, X or
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20230921915523/en/
Media Jason Erkes, Cresco Labs Chief Communications Officer
press@crescolabs.com 312-953-2767
Investors Megan Kulick, Cresco Labs SVP, Investor Relations
investors@crescolabs.com
General Cresco Labs Inquiries 312-929-0993
info@crescolabs.com
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