Creator of leading digital ad platform,
AdVantage™, releases new feature for creating and
managing Yelp Ads
SANTA MONICA, Calif.,
Feb. 12, 2021 /PRNewswire/ --
MatchCraft, the leading platform for selling and managing digital
marketing campaigns at scale, recently introduced its latest
integration: Yelp Ads. By partnering with Yelp Inc. (NYSE:
YELP), the company that connects people with great local
businesses, we're able to bring this new offering to clients to
serve as an additional traffic source for local business
advertisers to reach customers.
The integration of Yelp Ads into the AdVantageTM
platform enables reseller and agency partners to offer their
advertisers expanded access to new inventory and an extensive
audience with high purchase intent. A single point of entry for
provisioning and managing Yelp campaigns alongside paid search,
social and display campaigns offers efficiency of scale. Merchant
advertisers gain access to customers when they are looking to
connect with a business and benefit from the added ability to view
cross-channel performance reporting.
As MatchCraft customers they benefit from the added ability to
view cross-channel performance reporting.
"As advertising resellers strive for efficiencies in their media
buying workflows, we're thrilled that Yelp has been integrated into
the MatchCraft AdVantage™ platform," said Chad Richard, senior vice president, business
and corporate development at Yelp. "This integration will enable
MatchCraft advertisers to reach Yelp's high-intent audience which
trusts our content to inform their purchasing decisions. Through
this integration, buyers can leverage AdVantage™ to seamlessly
include Yelp into their broader strategic digital media
buys."
"We are excited to add another inventory channel in the lineup
of Social, Search and Display options for our partners and their
local merchant advertisers," said Sandy
Lohr, CEO, MatchCraft. "The addition of Yelp inventory into
our suite of solutions opens up previously untapped access to
potential customers. The addition not only opens new inventory
sources, it provides a scalable solution for driving maximum return
on ad spend."
MatchCraft welcomes the opportunity to discuss the addition of
Yelp Ads to our suite of locally focused advertising tools.
Schedule a demo with us or get directly in touch with our SVP
of Business Development, Brad
Petersen, at +1 888 502-7238. We look forward to learning
more about your digital marketing needs and how we may be a match
for you to scale your business with the efficiencies and
performance of our AdVantageTM platform.
About MatchCraft
MatchCraft provides a best-in-class
marketing platform that enables companies to successfully sell and
manage search, display, and social campaigns for their advertisers.
Unlike other marketing technology platforms, MatchCraft's platform
AdVantageTM helps organizations efficiently manage
campaigns of all sizes, enabling clients to deliver spectacular
results to their advertisers. MatchCraft's sophisticated real-time
bidding algorithms, and team of digital marketing enthusiasts, work
relentlessly to deliver exceptional ROI for merchants around the
world. MatchCraft has headquarters in the heart of "Silicon Beach,"
in Santa Monica, Calif., with
additional offices in The
Netherlands, India, and
Brazil. For digital marketing
news, advice and to stay in the loop on product rollouts, follow
MatchCraft on Facebook, MatchCraft on Twitter, MatchCraft on
LinkedIn or visit www.MatchCraft.com
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