First-ever functionally-inspired Xponential+
branded training spaces coming to hotels, universities, and
corporate campuses nationwide
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands, and Aktiv Solutions
(“Aktiv”), the leader in functional fitness facility design and
supply, have partnered to integrate a one-of-a-kind series of
immersive exercise equipment experiences tailored specifically for
amenities located within leading hotels and resorts, corporate
campuses, and high-end multi-family housing properties and
universities. Creating a next-level, guided boutique exercise
experience, Aktiv will set forth to envelop Xponential+ signature
spaces powered by world-class digital content within these high
traffic facilities.
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Aktiv’s proprietary Gym Rax® functional training bays will now
incorporate thousands of sought after Xponential+ on-demand classes
creating endless workout varieties for every guest. These digitally
connected fitness spaces will provide students, hotel guests,
employees and residents with the opportunity to engage with all ten
of Xponential’s boutique fitness brands digitally, anytime and
anywhere.
“We are excited to partner with the creator of the world’s most
functional and effective exercise spaces to bring Xponential+’s
classes to an even broader group of fitness enthusiasts,” said
Anthony Geisler, CEO of Xponential Fitness, Inc. “Together with
Aktiv, Xponential will now physicalize the on-demand experience,
bringing our digital offering to new locations beyond the four
walls of our studios and into non-traditional spaces, including
world-class hotels, university campuses, luxury apartment buildings
and more.”
Aktiv currently serves a vast addressable market comprising more
than six million hotels, universities, corporations, and
multi-residential housing developments that together represent an
estimated four billion annual workouts in the U.S. alone. Through
this strategic partnership agreement, Xponential+ is provided an
immediate opportunity to tap directly into Aktiv’s well-established
commercial footprint.
“The commercial fitness industry has become increasingly
competitive, and operators of all types can no longer simply offer
traditional equipment solutions; they must also deliver relevant,
innovative training apparatus and content tailored to energize and
guide guests in their fitness experience,” said Bryan Green, CEO of
Aktiv. “Travelers increasingly book hotels for their amenities;
applicants accept job offers based on corporate benefits packages;
and residents, now more than ever, seek out superior fitness
centers when renting apartments. Together with Xponential’s
world-class instructor led virtual experiences, we will now help
our clients further elevate their fitness facility appeal by
delivering this best in boutique offering to each fitness space we
design.”
At the same time Xponential builds its brand awareness and
engages new consumers, participating facilities will set themselves
apart by offering content from the most widely recognized boutique
fitness brands across the globe. These innovative spaces are unique
in their offering, providing operators a turn-key embedded solution
that will debut across the country in early 2023.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through master franchise or international
expansion agreements in 14 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; Stride Fitness, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training and strength-based program.
For more information, please visit the Company’s website at
xponential.com.
About Aktiv Solutions
At Aktiv, we Design The Exercise Experience®. Aktiv's end-to-end
solutions equip both commercial and residential fitness spaces with
premium equipment and digital guidance powering today’s most
sought-after workouts. Our hero brand Gym Rax® is the world’s
leading fitness rigging solution for modular storage and equipment
suspension. Integrating the principles of functional fitness with
the technical expertise of functional design is our calling.
Aktiv’s mission is to establish safe and engaging health clubs,
boutique studios, hotel gyms, corporate fitness centers,
multi-family amenities, and beyond, while our clients deliver
inspirational exercise experiences.
For more information, visit aktivsolutions.com.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance. Forward-looking statements involve risks
and uncertainties that may cause actual results to differ
materially from those contained in the forward-looking statements.
These factors include, but are not limited to, the timing and
launch of Xponential Fitness brand studios in Aktiv partner gyms,
impact of the COVID-19 pandemic on our business and franchisees;
our relationships with master franchisees and franchisees;
difficulties and challenges in opening studios by franchisees or
onboard Princess Cruises; the ability of franchisees to generate
sufficient revenues; risks relating to expansion into international
markets; loss of reputation and brand awareness; material weakness
in our internal control over financial reporting; and other risks
as described in our SEC filings, including our Annual Report on
Form 10-K for the full year ended December 31, 2021 filed by
Xponential Fitness with the SEC and other periodic reports filed
with the SEC. Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual
results to differ materially from those in the forward-looking
statements. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential Fitness
undertakes no duty to update such information, except as required
under applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20221110005383/en/
Xponential Fitness: Kimberly Esterkin Addo Investor Relations
investor@xponential.com (310) 829-5400
Aktiv: Kim Kisner Media Relations kkisner@aktivsolutions.com
(313) 333-2163
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