Body Fit Training Opens First Canadian Location, Sets Sights on U.S. Growth
October 25 2022 - 9:10AM
Business Wire
Backed by Xponential Fitness, Functional and
Strength Training Concept Enters the North American Fitness
Scene
Body Fit Training (BFT), a boutique fitness brand offering
50-minute group strength training classes led by highly accredited
coaches in a welcoming environment, announced today the opening of
its first Canadian studio in Toronto. This opening marks the
beginning of the brand’s North American growth after being acquired
by the largest global franchisor of boutique fitness brands
Xponential Fitness, Inc. (NYSE: XPOF) last year. With more than 200
open studio locations in Australia, New Zealand, Singapore, the
U.K., the U.S., and Canada, BFT already has a strong international
presence, and now with more than 500 licensed locations globally,
BFT is set to grow stateside.
“Functional and strength training are how a majority of
consumers exercise today, and BFT is ready to meet them where they
are,” said Lou DeFrancisco, President of BFT. “With the concept
already amassing success, we are excited to bring our workout to
North America with dozens of passionate franchise partners.”
Following BFT’s Canadian debut, the boutique fitness franchise
is poised for expansion across the United States. With two
locations currently open in Fort Lauderdale, FL and Santa Monica,
CA, the brand will exponentially grow its domestic footprint with
franchise agreements already signed to bring studios to Atlanta,
Austin, Dallas, Denver, Houston, Las Vegas, Los Angeles, Phoenix,
San Antonio, San Diego, San Jose, Tampa, and more.
BFT taps into the popularity of functional and strength training
and elevates these functionalities by combining elements of
personal training with group exercise instruction, built to deliver
results at every fitness level. Progressive programming periodized
over eight to 10 weeks allows members to recover properly while
attending classes an average of four to five times per week.
Classes incorporate scientifically proven training techniques aimed
at reducing fat and creating lean muscle, as well as
state-of-the-art technology including proprietary heart rate
monitors. By combining cardio with resistance programs across 13
workouts, members benefit from training a different energy system
and different muscle types every week to diversify movement
patterns. Unique to BFT, every class is led by two to three highly
accredited coaches to help members achieve health goals in a safe
and inclusive environment.
To continue its domestic and international expansion, BFT is
actively seeking qualified franchise partners, offering
entrepreneurs the chance to capitalize on a popular fitness
modality. With a total investment of $362,700 - $548,600, BFT
provides a sound business opportunity along with a wealth of
support, infrastructure and knowledge from the Xponential Fitness
team, which also supports nine additional boutique fitness brands,
including Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix,
Row House, Rumble, STRIDE Fitness, and AKT.
For more information about BFT, visit
www.bodyfittraining.com.
About Body Fit Training
Founded in 2017 in Melbourne, Australia by fitness industry
veteran Cameron Falloon, BFT offers a community-based 50-minute
functional training and strength-based program across 13 workouts.
BFT uses science and technology-based training techniques to drive
individual member health goals in an inclusive, coach-led group
environment. By combining cardio with resistance programs, members
benefit from training a different energy system and different
muscle types every week to diversify movement patterns that aim to
reduce fat and create lean muscle. BFT is headquartered in Irvine,
CA and backed by Xponential Fitness, the largest franchisor of
boutique fitness brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20221025005192/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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