Xponential Digital Workouts Debut on lululemon Studio
October 05 2022 - 9:15AM
Business Wire
Pure Barre, Rumble, AKT and YogaSix classes now
streaming on lululemon’s new fitness platform launched October
5
Xponential Fitness, the largest global franchisor of boutique
fitness brands, announced today the debut of its workouts across
four brands – Pure Barre, Rumble, AKT and YogaSix – on lululemon
Studio. Launched October 5, the new service from lululemon builds
upon more than 10,000 on-demand and live-streamed classes that have
been available with a MIRROR subscription, and adds a breadth of
content from notable fitness and wellness partners like Xponential
Fitness. Members of lululemon Studio can now stream Pure Barre,
Rumble, AKT and YogaSix classes, as well as sign up for discounted
classes at the brands’ hundreds of brick-and-mortar locations
across the country.
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Xponential+ workouts now streaming in
lululemon Studio. (Photo: Business Wire)
“Like lululemon, Xponential is passionate about bridging the gap
between digital and in-person workouts to meet today’s hybrid
fitness consumer where they are,” said Garrett Marshall, President
of Fitness Streaming for Xponential Fitness. “We look forward to
introducing lululemon Studio users to Xponential’s incredible
workouts and top-notch instructors across a variety of fitness
modalities.”
The Xponential workouts appearing on lululemon Studio feature
top instructors from Xponential’s own digital platform, Xponential+
(XPLUS), including Noah Neiman of Rumble, Shantani Moore of Pure
Barre, Stacey Zielinski of AKT, and Tamara Teragawa of YogaSix.
lululemon Studio launched October 5 and is accessible through
the lululemon Studio MIRROR, app and in-person experiences.
Consumers without a lululemon Studio MIRROR can experience Pure
Barre, Rumble, AKT and YogaSix digital workouts with a free trial
on Xponential’s streaming app, XPLUS.
The partnership with lululemon marks another step forward in
Xponential Fitness’ mission to make boutique fitness accessible for
everyone. In recent years, the company has vastly expanded its
digital footprint to elevate and complement the energetic, communal
studio workouts that happen across its 2,000-plus locations around
the world. Boasting over 500,000 members in the U.S., Xponential’s
brands also include Club Pilates, CycleBar, StretchLab, Row House,
STRIDE Fitness and BFT.
For more information about Xponential Fitness, visit
www.xponential.com. To learn more about lululemon Studio and how to
experience Xponential’s workouts on the platform, visit
www.lululemon.com/Studio.
About Xponential Fitness, Inc.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 12 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, the largest assisted stretching brand in the United
States; Row House, a high-energy, low-impact indoor rowing workout;
AKT, a dance-based cardio workout combining toning, interval and
circuit training; YogaSix, the largest franchised yoga brand; Pure
Barre, a total body workout that uses the ballet barre to perform
small isometric movements; STRIDE, a treadmill-based cardio and
strength training concept; Rumble, a boxing-inspired full-body
workout; and BFT, a functional training, and strength-based
program. For more information, please visit the Company’s website
at xponential.com.
About lululemon athletica inc.
lululemon athletica inc. (NASDAQ:LULU) is a technical athletic
apparel, footwear and accessories company for yoga, running,
training, and most other activities, creating transformational
products and experiences that build meaningful connections,
unlocking greater possibility and wellbeing for all. Setting the
bar in innovation of fabrics and functional designs, lululemon
works with yogis and athletes in local communities around the world
for continuous research and product feedback. For more information,
visit lululemon.com.
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David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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