Xponential Fitness Signs Master Franchise Agreement in Japan for CycleBar
August 01 2022 - 8:14AM
Business Wire
Current Club Pilates Master Franchise Partner
Adds CycleBar to Its Group of Xponential Fitness Brands
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands, announced today it has
signed a Master Franchise Agreement in Japan for CycleBar, the
world’s largest indoor cycling brand. The agreement, signed with
Xponential’s Master Franchisee for Club Pilates in Japan, gives the
Master Franchisee the opportunity to license at least 30 CycleBar
studios in Japan over the next 10 years. It follows recent
announcements of new master franchise agreements by Xponential
Fitness for the UK and Mexico. The new studios will expand
CycleBar’s international footprint outside of North America to
three countries, following Master Franchise Agreements in Australia
and New Zealand. The first CycleBar studio in Japan is expected to
open in 2023.
The Master Franchisee for CycleBar in Japan is entrepreneur
Naoki Shimabukuro, CEO of Club Pilates Japan Co. Ltd. In addition
to his role as Master Franchisee for CycleBar and Club Pilates,
Shimabukuro is the Founder of Idealink Corporation, an internet
media and franchise marketing agency, and was the organizer of the
2016 International Franchise Expo in Tokyo. The addition of
CycleBar will expand on Shimabukuro’s current footprint in the
Japanese market where Club Pilates has eight studios open and
several more slated to open by the end of 2022.
“Japan is among the world’s top ten fitness markets, and we are
confident that CycleBar will become one of the country’s top
boutique fitness brands under Naoki’s leadership,” said John Kersh,
Chief International Development Officer of Xponential Fitness. “His
early success with Club Pilates is a testament to the growing
enthusiasm for boutique fitness from Japanese consumers.”
“The timing is excellent for us to bring the immersive
experience of CycleBar to Japan,” said Shimabukuro. “Japanese
customers have an increasing interest in fitness and commitment to
their health, and are seeking new and innovative options for their
workout routines like CycleBar. Our team’s goal is to build
CycleBar and Club Pilates into the most recognized and popular
boutique fitness brands in Japan.”
In 2020, CycleBar signed a master franchise agreement for
Australia, its first step outside North America, where the brand
now has six studios in operation. That agreement was subsequently
expanded to include New Zealand where the first studios are
expected to open in 2023. CycleBar is backed by Xponential Fitness,
the largest global franchisor of boutique fitness brands including
Pure Barre, Club Pilates, StretchLab, Row House, YogaSix, AKT,
Rumble, BFT, and STRIDE.
For more information about owning a CycleBar franchise, visit
www.cyclebar.com/franchise.
ABOUT CYCLEBAR:
Founded in 2004, CycleBar is the largest indoor cycling brand by
number of studios and offers a variety of low-impact,
high-intensity indoor cycling workouts, which are inclusive of all
fitness levels. CycleBar offers an immersive, multi-sensory
experience in state-of-the-art “CycleTheaters,” led by specially
trained instructors, enhanced with high-energy “CycleBeats”
playlists and tracked using rider-specific “CycleStat” performance
metrics. Ranked on Entrepreneur Magazine’s Franchise 500 four years
running, Fastest-Growing Franchises in 2021 as well as Inc.
Magazine’s Inc. 5000 in 2020, CycleBar is headquartered in Irvine,
CA and backed by Xponential Fitness, the largest franchisor of
boutique fitness brands. To learn more about CycleBar, visit
www.cyclebar.com.
ABOUT XPONENTIAL
FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through master franchise or international
expansion agreements in 12 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; STRIDE, a treadmill-based cardio and strength
training concept; Rumble, a boxing-inspired full-body workout; and
BFT, a functional training and strength-based program. For more
information, please visit the Company’s website at
https://xponential.com.
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