Xponential Fitness Expands its Digital Offering in Collaboration with lululemon and MIRROR
April 21 2022 - 10:00AM
Business Wire
AKT, Pure Barre, Rumble and YogaSix Workouts to
be Featured this Fall on the Smart Home Fitness Platform
Xponential Fitness, Inc. (NYSE: XPOF) (“Xponential” or “the
Company”), the largest franchisor of boutique fitness brands, today
announced a collaboration with lululemon, a performance and
footwear company for yoga, running, training and most other sweaty
pursuits, to create original fitness programming for the MIRROR,
the retailer’s smart home gym offering that boasts a robust workout
library of live and on-demand classes. Four of Xponential’s brands
– AKT, Pure Barre, Rumble, and YogaSix – will provide workouts for
the “world’s first nearly invisible gym.” Xponential brand workouts
will officially roll out with the latest edition of the MIRROR
product, which launches this fall.
“We are very excited to partner with lululemon to bring the best
in fitness right into the comfort of one’s home,” said Garrett
Marshall, President of Fitness Streaming for Xponential Fitness.
“With the combination of lululemon’s community-oriented ethos and
MIRROR’s elegant and approachable delivery platform, this
partnership was an optimal fit with our desire to make great class
workouts available to everyone, anywhere. The MIRROR has developed
a strong community amongst its members, and we are thrilled to be
able to share the power of the Xponential Fitness experience with
its membership in addition to our own thriving global membership
base.”
Xponential Fitness’ partnership with lululemon and the MIRROR is
anticipated to bring even greater awareness to the Company’s brands
and further strengthen its omni channel offering of virtual and
in-person classes. This partnership also follows the Company’s
recent launch of the Xponential+ (XPLUS) digital platform, which
provides live and on-demand access to the same sought-after
workouts offered in thousands of studio locations around the globe.
With a strong studio and digital presence across 10 fitness
modalities, along with a robust team of world-class XPLUS
instructors known as XPROs, Xponential is very well positioned to
work alongside lululemon to create cutting-edge programming on the
MIRROR. Under the agreement, Xponential will provide a curated set
of programming developed by each brand (AKT, Pure Barre, Rumble,
and YogaSix) with new releases each quarter over the next year,
extensively expanding the breadth of the MIRROR’s library of
best-in-class digital fitness across multiple fitness
modalities.
For additional information about Xponential and its brands,
please visit www.xponential.com.
ABOUT XPONENTIAL FITNESS, INC.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 10 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, a concept offering one-on-one and group stretching
services; Row House, a high-energy, low-impact indoor rowing
workout; AKT, a dance-based cardio workout combining toning,
interval and circuit training; YogaSix, the largest franchised yoga
brand; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements and the largest Barre brand in
the United States; STRIDE, a treadmill-based cardio and strength
training concept; Rumble, a boxing-inspired full-body workout; and
BFT, a functional training and strength-based program. For more
information, please visit the Company’s website at
xponential.com.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
of future performance based on management's judgment, beliefs,
current trends, and anticipated product performance. These
forward-looking statements include, without limitation, statements
relating to its digital offering and collaboration with lululemon
MIRROR. Forward-looking statements involve risks and uncertainties
that may cause actual results to differ materially from those
contained in the forward-looking statements. These factors include,
but are not limited to, the impact of the COVID-19 pandemic on our
business and franchisees; our relationships with master franchisees
and franchisees; difficulties and challenges in opening studios by
franchisees; the ability of franchisees to generate sufficient
revenues; risks relating to expansion into international markets;
loss of reputation and brand awareness; material weakness in our
internal control over financial reporting; and other risks as
described in our SEC filings, including our Annual Report on Form
10-K for the full year ended December 31, 2021 to be filed by
Xponential with the SEC and other periodic reports filed with the
SEC. Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual
results to differ materially from those in the forward-looking
statements. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential undertakes no
duty to update such information, except as required under
applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20220420006243/en/
Kimberly Esterkin Addo Investor Relations
investor@xponential.com (310) 829-5400
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