New Platform Allows Users to Access and Book
Classes Across Xponential’s Leading Fitness Brands with One
Subscription
Xponential Fitness, Inc. (NYSE: XPOF), the largest global
franchisor of boutique fitness brands, today announced the official
nationwide launch of XPASS, giving subscribers access to tens of
thousands of classes across multiple fitness modalities. XPASS is a
first-of-its-kind, cross-brand subscription for Xponential Fitness,
allowing consumers to discover and book classes across Xponential’s
almost 2,000 studios in the United States. Xponential’s brands
include Pure Barre, Club Pilates, CycleBar, Rumble, YogaSix,
StretchLab, Row House, AKT, STRIDE, and BFT.
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Xponential Fitness, Inc. (NYSE: XPOF),
the largest global franchisor of boutique fitness brands, today
announced the official nationwide launch of XPASS, giving
subscribers access to tens of thousands of classes across multiple
fitness modalities. (Graphic: Business Wire)
The XPASS website and app has best-in-class search functionality
that helps members discover and schedule premium classes based on
their distance to studio, time of class, fitness modalities and
desired brands. XPASS allows consumers to discover premium boutique
studios near them or adjust to their travel city and view studios
in that location. Subscribers can book classes as soon as within
the hour.
In conjunction with this nationwide rollout, digital strategy
expert, Danyal Ali, has been appointed President of XPASS. Ali
comes to Xponential with leadership experience from companies such
as Groupon and Gympass where he led Strategy & Analytics,
hyper-growth initiatives, and go-to-market efforts. Prior to
Xponential, Ali held a leadership role at Blink Health.
“After seeing great success with XPASS in various test markets
across the country, we are excited to officially roll the platform
out on a national scale,” said Sarah Luna, President of Xponential
Fitness. “With XPASS, you can be a yogi on Tuesdays, a runner on
Thursdays, and a dancer on Saturdays. We’ve built up great breadth
in the world of mind-body balance, endurance, fitness, and strength
across varying exercise brands, and XPASS gives members the
flexibility to seamlessly experience all that Xponential has to
offer. We’re also excited to have Danyal Ali join our team and
spearhead XPASS’ continued growth and success.”
“I am thrilled to be joining the Xponential team to lead XPASS,”
said Ali. “Through XPASS, we are able to cater to consumers that
value flexibility across premium fitness offerings at thousands of
locations with just one simple digital subscription. We are excited
to introduce boutique fitness to an entirely new customer base with
subscription levels that suit a wide range of consumers as we
further Xponential’s mission to make boutique fitness accessible to
everyone.”
XPASS offers five monthly subscription options designed to suit
different consumer preferences. Subscription plans range from $19
to $249 to enjoy between 1 and 20 classes per month. This
flexibility allows subscribers to find the best fit for their needs
and schedule. An XPASS plan holder can also be an active studio
member with one of Xponential’s brands.
This nationwide offering marks yet another technology
advancement, further propelling the customer experience forward, in
a breakthrough year for Xponential. This past summer, Xponential
launched an upgraded studio experience through its Xponential+
virtual studio, XSTUDIO. Last spring, Xponential launched its Apple
Watch technology integration to make in-studio visits easier for
members to track and sync with their personal fitness devices. With
2,100+ franchised locations, Xponential continues to be the global
leader in boutique fitness.
To learn more about XPASS please visit
https://www.xpass.fit/.
ABOUT XPONENTIAL FITNESS,
INC.
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential offers energetic,
accessible, and personalized workout experiences led by highly
qualified instructors in studio locations across 48 U.S. states and
Canada, and through master franchise or international expansion
agreements in 10 additional countries. Xponential Fitness'
portfolio of brands includes Club Pilates, the nation's largest
Pilates brand; CycleBar, the nation's largest indoor cycling brand;
StretchLab, a concept offering one-on-one and group stretching
services; Row House, a high-energy, low-impact indoor rowing
workout; AKT, a dance-based cardio workout combining toning,
interval and circuit training; YogaSix, the largest franchised yoga
brand; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements; STRIDE, a treadmill-based
cardio and strength training concept; Rumble, a boxing-inspired
full-body workout; and BFT, a functional training and
strength-based program. For more information, please visit the
Company’s website at xponential.com.
Forward-Looking Statements
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
of future performance based on management's judgment, beliefs,
current trends, and anticipated product performance. These
forward-looking statements include, without limitation, statements
relating to the advantages and flexibility of XPASS and the
expected growth and success of XPASS offerings. Forward-looking
statements involve risks and uncertainties that may cause actual
results to differ materially from those contained in the
forward-looking statements. These factors include, but are not
limited to, the impact of COVID-19 pandemic on our business and
franchisees; our relationships with master franchisees and
franchisees; difficulties and challenges in opening studios by
franchisees; the ability of franchisees to generate sufficient
revenues; risks relating to expansion into international market;
loss or reputation and brand awareness; material weakness in our
internal control over financial reporting; and other risks as
described in our SEC filings, including our Annual Report on Form
10-K for the full year ended December 31, 2021 to be filed by
Xponential with the SEC and other periodic reports filed with the
SEC. Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual
results to differ materially from those in the forward-looking
statements. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee
future results, level of activity, performance, or achievements.
You should not place undue reliance on these forward-looking
statements. All information provided in this press release is as of
today's date, unless otherwise stated, and Xponential undertakes no
duty to update such information, except as required under
applicable law.
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version on businesswire.com: https://www.businesswire.com/news/home/20220302005385/en/
David Robertson, Fishman Public Relations,
drobertson@fishmanpr.com or 847-945-1300
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