NEW YORK, Nov. 22, 2016 /PRNewswire/ -- Ogilvy & Mather
announced today the appointment of Horacio A. Genolet as CEO of
Ogilvy & Mather Latina, the agency's Latin America network which spans 50 offices
in 22 countries with over 1,400 employees and Cannes Lions Regional
Network of the Year for the last three years.
Currently CEO of O&M Mexico, Mr. Genolet will officially
take over the regional CEO reins from current Latina CEO &
Chairman Marcos Golfari on
January 1, 2017. Mr. Golfari will
retain his role as Chairman.
This marks the first top-level executive appointment made by
Worldwide Chairman and CEO John
Seifert (who himself stepped into the role earlier this
year) since declaring his new vision for the agency, branded
"Ogilvy – The Next Chapter" which focuses on integration of
offerings to deliver the best solutions for clients most
efficiently.
Mr. Genolet joined O&M in 1993 in his native Argentina as an account supervisor. He left
after a few years to work at Telecom Group, Argentina's largest cellular telephone company
and at media company Carat. He rejoined O&M in 2004 and held
various positions including VP of Client Services of O&M
Mexico, Managing Director of O&M Miami and CCO of O&M
Mexico. He was appointed CEO of O&M Mexico in 2011 and led the
agency to five consecutive years of successful growth during his
tenure. Under his leadership, O&M Mexico has been named the No.
1 agency in the country for the past three years in a row by the
publication Merca2.0.
In 2015, Mr. Genolet was appointed President of the Executive
Board of The Mexican Associations of Advertising Agencies, a
consortium of the 120 most important communication agencies in
Mexico. He has been featured in
Líderes Mexicanos (Mexican
Leaders) magazine's "The 300 Most Influential Mexican Leaders" list
for the last four years.
In promoting Mr. Genolet, Mr. Seifert remarked:
"In the five years since he's been at the helm of our operation
in Mexico, Horacio has propelled
it into one of the most important and fastest growing offices in
our global network and the No. 1 agency in Mexico. He has also done outstanding work on
Coca-Cola and Pfizer, two of our biggest clients in the region. I
could not think of a more qualified leader to drive our growth in
the region to even greater heights, nor a better partner to help me
implement our company's global "Next Chapter" agenda in Latina.
I am also extremely grateful that we will continue to benefit
from Marcos' leadership, experience and expertise in his continued
capacity as regional Chairman. What Marcos has done for O&M in
Latin America is immeasurable. I
can truly say that without Marcos, O&M Latina would not be the
powerhouse it is today."
Mr. Golfari said:
"It is hugely satisfying for me that Horacio, who has been a
partner and colleague to me all these years, is taking over the
reins of Ogilvy & Mather Latina. I am confident that he will
take the agency to a new stage of sustained growth. I'm thrilled he
has accepted this challenge in the same way he did when he became
CEO of Ogilvy & Mather Mexico where he has done a terrific
job."
Commenting on his appointment, Mr. Genolet said:
"It is a great honor and I am very proud of this appointment. I
thank John and Marcos for their trust and support in choosing me as
head of Ogilvy Latina. It is
certainly a great challenge to follow the footsteps of such a
leader as Marcos Golfari, whom I have known for over 20 years, and
who has guided and taught me everything I know about this
profession.
Marcos has built the Latin
America region into a very successful one over the years and
has set the bar very high for me. Additionally, I have the
challenge of accelerating the implementation of the company's
global "Next Chapter" strategy throughout our Latina America operations. It is a challenge I
look forward to tackling with all my partners in the region in the
coming months."
An announcement regarding Mr. Genolet's successor as CEO of
Ogilvy & Mather Mexico will be made in early January 2017.
About Ogilvy & Mather
Ogilvy & Mather is one
of the largest marketing communications companies in the world. It
was named the Cannes Lions Network of the Year for
five consecutive years, 2012, 2013, 2014, 2015 and 2016; and
the EFFIEs World's Most Effective Agency Network in 2012, 2013
and 2016. The company is comprised of industry leading units in the
following disciplines: advertising; public relations and public
affairs; branding and identity; shopper and retail marketing;
health care communications; direct, digital, promotion and
relationship marketing; consulting, research and analytics; branded
content and entertainment; and specialist communications. O&M
services Fortune Global 500 companies as well as local businesses
through its network of more than 500 offices in 126 countries. It
is a WPP company (NASDAQ: WPPGY). For more information,
visit http://www.ogilvy.com/, or follow Ogilvy on Twitter
at @Ogilvy and on Facebook.com/Ogilvy.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/ogilvy--mather-appoints-horacio-genolet-latin-america-ceo-300366995.html
SOURCE Ogilvy & Mather