SMOKEFIRE Wood Fired Pellet Grill, STEALTH Edition Wins Red Dot Product Design Award
April 12 2022 - 9:00AM
Business Wire
Weber Inc. (NYSE:WEBR), the global leader in outdoor cooking
innovation, technology, and products, announced today its SMOKEFIRE
Wood Fired Pellet Grill, STEALTH Edition, has been awarded a Red
Dot in the Red Dot Award: Product Design 2022. The Red Dot Design
Award, established in 1955, is one of the world’s largest design
competitions to recognize excellence in Product Design,
Communication Design, and Design Concept, receiving more than
20,000 annual submissions from approximately 60 countries
worldwide.
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Weber SMOKEFIRE Wood Fired Pellet Grill,
STEALTH Edition, receives Red Dot Award for Product Design. (Photo:
Business Wire)
The SMOKEFIRE, STEALTH Edition grill, which features a sleek
all-black exterior, received a Red Dot in the coveted Product
Design category for its innovative and high-quality design.
ABOUT THE SMOKEFIRE, STEALTH EDITION GRILL
The SMOKEFIRE, STEALTH Edition grill (available in two models:
EPX4 and EPX6; available models will vary by geographic region.) is
the best wood pellet grill for high heat searing and low and slow
smoking, delivering exceptionally delicious wood fired flavor.
It also offers:
- Broad 200-600°F (95-315°C) temperature range, making it
the best wood pellet grill for high heat searing, smoking, and
everything in-between.
- Compatible with the WEBER CRAFTED Outdoor Kitchen
Collection of grillware (sold separately) to open up the types
of meals that can be made on a pellet grill, adding the ability to
roast, steam, bake, and more.
- Integrated WEBER CONNECT smart grilling technology
creates perfectly grilled food through real-time food temperature
alerts, reminders, and flip and serve notifications at the grill or
on the phone. With the WEBER CONNECT app, grillers stay connected
to their grill while taking care of guests, watching the game, or
enjoying a drink.
- Built-in interior grill lighting illuminates the entire
cooking grate for those extended evening or early morning
cooks.
- Top cooking grate provides a large, second level of
grilling capacity.
- FLAVORIZER bars designed for direct, more consistent
heat, unlike traditional pellet grills, which use a large diffuser
plate that blocks the flame.
- Porcelain-enameled structure retains heat longer, even
at cooler temperatures, and prevents the formation of rust and
cracks.
The SMOKEFIRE, STEALTH Edition grill will formally receive this
Award during the 2022 Red Dot Design Week, starting June 20 in
Essen, Germany. As the Award recipient, the SMOKEFIRE, STEALTH
Edition grill will become part of the exclusive collection of
award-winning products in the Red Dot museum in Zollverein
(Essen).
ABOUT WEBER
Weber Inc., headquartered in Palatine, Ill., is the world’s
leading barbecue brand. Weber’s founder George Stephen, Sr.,
established the outdoor cooking category when he invented the
original kettle charcoal grill 70 years ago. Weber offers a
comprehensive, innovative product portfolio, including charcoal,
gas, pellet and electric grills, smokers, and accessories designed
to help outdoor cooking enthusiasts discover what’s possible. In
2021, Weber acquired June Life Inc., a smart appliance and
technology company, to accelerate the development of its Weber
Connect technology and digital products. In addition, Weber
recently launched 1952 Ventures, a subsidiary designed to
accelerate new growth platforms and brand extensions for Weber in
the areas of product, technologies, and partnerships. Weber offers
its barbecue grills and accessories, services, and experiences to a
passionate community of millions across 78 countries.
WEBER®, SMOKEFIRE®, FLAVORIZER®, and WEBER CONNECT® are U.S.
registered trademarks of Weber-Stephen Products LLC.
FORWARD-LOOKING STATEMENTS
This press release contains various “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995, which represent Weber’s expectations or beliefs concerning
future events. In some cases, you can identify these statements by
forward-looking words such as “may,” “might,” “will,” “should,”
“expects,” “plans,” “anticipates,” “believes,” “estimates,”
“predicts,” “potential” or “continue,” the negative of these terms
and other comparable terminology. These forward-looking statements,
which are subject to risks, uncertainties and assumptions about us,
may include projections of our future financial performance, our
anticipated growth strategies and anticipated trends in our
business. These statements are only predictions based on our
current expectations and projections about future events. There are
important factors that could cause our actual results, level of
activity, performance or achievements to differ materially from the
results, level of activity, performance or achievements expressed
or implied by the forward-looking statements, including those
factors discussed in the section titled “Risk Factors” in our
Annual Report on Form 10-K, for the year ended September 30,
2021.
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INVESTOR RELATIONS Brian Eichenlaub investors@weber.com
MEDIA Kristina Peterson-Lohman media@weber.com
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