Membership Furthers Volta’s Leadership Role in
the Decarbonization of Digital Media
Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric
vehicle (EV) charging and media company, today announced it will
join Ad Net Zero as a founding partner for the organization’s new
USA chapter. As the only digital out-of-home (DOOH) media network
to become a member, Volta’s support demonstrates the company’s
continued role in decarbonizing media at a time when the need for
advertising leaders to curb emissions while driving sales has never
been more pronounced.
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the full release here:
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Volta Joins Ad Net Zero as Founding
Partner for USA Chapter (Photo: Business Wire)
Ad Net Zero is an international organization committed to
decarbonizing the advertising industry and using marketing’s power
to accelerate consumers’ switch to more sustainable products and
services. Across its regions, the organization counts more than 100
advertisers, agencies, commercial media owners, and production
companies as supporters, with global members including IPG, Google,
Havas, Omnicom, Meta, WPP, Sky, Pubmatic, Unilever, and Reckitt,
among others. These supporters pledge to uphold Ad Net Zero’s
5-point action plan, which includes curtailing emissions from
business operations, advertising production, media planning and
buying, and awards and events, as well as utilizing advertising’s
power to support consumer behavior change.
“Volta offers advertisers the opportunity to reach highly
valuable audiences and measurably drive sales while directly
supporting emissions-free, electric miles,” said Brandt Hastings,
Chief Commercial Officer at Volta. “As a founding member of Ad Net
Zero’s USA chapter, Volta is proud to lead the industry by
furthering our efforts to decarbonize our media supply chain and
using our network to accelerate a sustainable future for all.”
The Volta Media™ Network is the world’s largest DOOH network
integrated into EV charging stations that support the transition to
electric mobility. Every campaign featured across Volta’s network
of more than 5,700 large-format digital screens directly supports
charging sessions providing electric miles to drivers. To date,
Volta has provided more than 150 million electric miles and avoided
over 70 million pounds of CO2 emissions that would have otherwise
been created by gas-powered vehicles.1
Shifting advertising budgets toward more sustainable platforms
requires emissions data to be available during the media planning
process. To enable agencies and brands to plan effectively, Volta
recently made its campaign emissions calculator publicly available.
This easy to use tool allows any advertiser to estimate the CO2
emissions a campaign on Volta’s media network would help avoid as a
result of the electric miles it could provide for an EV driver.
In addition to directly supporting the transition to carbon-free
electric mobility, campaigns displayed across Volta’s media network
assist the transition to a grid powered by renewable energy. Volta
purchases certified Renewable Energy Certificates (RECs) equivalent
to the amount of electricity used to power its network, giving
sponsors confidence they are accelerating a clean transportation
and energy future for all. Volta aims to purchase RECs generated in
the same year as the electricity consumption, helping to support
recently completed renewable energy projects.
In alignment with “Action 5” on Ad Net Zero’s action plan, Volta
also leverages the power of its media network to accelerate
sustainable consumer behaviors. In September 2022, Volta announced
the expansion of its “Charging For All” initiative with the launch
of an evergreen educational platform displayed across the Volta
Media Network, Volta’s social channels, and Volta’s website. The
regularly refreshed creative addresses consumers’ perceived
concerns around EVs while shining a light on their numerous
benefits and encouraging drivers to consider an EV for their next
vehicle. This ongoing campaign demonstrates Volta’s commitment to
utilizing the full potential of its media platform to accelerate a
clean transportation future.
“In 2022, the US media industry woke up to its emissions
responsibilities. This year, the industry must start decarbonizing
its operations and getting closer to net zero emissions,” said John
Osborn, Director of Ad Net Zero’s USA Chapter. “I have long admired
Volta’s leading role in sustainable media and we are honored they
have joined Ad Net Zero’s USA chapter as a founding member.”
About Volta
Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle
("EV") charging and media company. Volta's unique network of
charging stations powers vehicles and drives business growth while
accelerating a clean energy future. Volta delivers value to site
partners, brands, and consumers by installing charging stations
that feature large-format digital advertising screens located steps
away from the entrances of popular commercial locations. Retailers
can attract and influence foot traffic, advertisers can precisely
target audiences, and EV drivers can charge their vehicles
seamlessly as they go about their daily routines. Volta's extensive
network leverages its proprietary PredictEV® platform, which uses
sophisticated behavioral science and machine learning technology to
help commercial property owners, cities, and electric utilities
plan EV infrastructure intelligently, efficiently, and equitably.
To learn more, visit www.voltacharging.com.
Forward-Looking Statements
This press release contains certain forward-looking statements
within the meaning of federal securities laws, including statements
regarding our electric vehicle charging and media network. These
forward-looking statements generally are identified by words such
as “anticipate,” “believe,” “estimate,” “expect,” “future,”
“intend,” “may,” “opportunity,” “plan,” “potential,” “project,”
“should,” “strategy,” “will,” “would,” and similar expressions.
Forward-looking statements are predictions, projections and other
statements about future events that are based on current
expectations and assumptions and, as a result, are subject to risks
and uncertainties. Many factors could cause actual future events to
differ materially from the forward-looking statements in this press
release, including but not limited to the factors, risks and
uncertainties included in our Annual Report on Form 10-K for the
fiscal year ended December 31, 2021 and our Quarterly Reports on
Form 10-Q for the quarterly periods ended March 31, 2022 and June
30, 2022, as such factors may be updated from time to time in our
other filings with the Securities and Exchange Commission (the
"SEC"), accessible on the SEC’s website at www.sec.gov and the
Investor Relations section of our website at www.voltacharging.com.
These filings identify and address other important risks and
uncertainties that could cause actual events and results to differ
materially from those contained in the forward-looking statements.
Forward-looking statements speak only as of the date they are made.
Readers are cautioned not to put undue reliance on forward-looking
statements, and, except as required by law, we assume no obligation
and do not intend to update or revise these forward-looking
statements, whether as a result of new information, future events,
or otherwise.
1 Data collected to determine environmental benefits from
Volta's charging stations is calculated in accordance with US EPA’s
methodology using the published greenhouse gas equivalencies
calculator, and the US Department of Energy's published miles per
kWh rating per electric vehicle (EV) model. Environmental
calculations are good faith estimates made using assumptions that
are based on current industry and other government and societal
data available to Volta, which may be updated from time to
time.
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version on businesswire.com: https://www.businesswire.com/news/home/20230207005942/en/
Lucas Piazza lucas.piazza@voltacharging.com
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