The new campaign for America's No.
1 Fragrance* celebrates the Bombshell in all of us, timed to the
first Bombshell Gardens pop-up in New
York City.
NEW
YORK, April 26, 2022 /PRNewswire/ -- Today,
Victoria's Secret announced the newest Bombshell campaign
highlighting the brand's best-selling fine fragrance with
three-time Grammy Award-nominated, multi-platinum, and
chart-topping singer/songwriter, Camila
Cabello.
In the brand's first bilingual campaign, captured by
photographer Zoey Grossman, Cabello
showcases her individual Bombshell energy with a natural vibrancy
and authenticity - a perfect embodiment of the fragrance's bold and
confident scent. The campaign is about embracing who and what you
are and furthers the brand's commitment to celebrating and
uplifting all women by reinforcing that there's a Bombshell in
everyone.
"For me, being a Bombshell is being exactly who you are and
having the courage to celebrate who you are, every day. I'm excited
to join Victoria's Secret in embracing the Bombshell in every
woman," says Cabello.
"On set, Camila exuded a presence throughout the day
that didn't need to be directed – her vibrance and confidence
shined through organically. It was all about a celebration of her
and her personality that brought this fragrance and campaign to
life," says Raúl Martinez, Chief Creative Director at
Victoria's Secret.
Bombshell is a timeless mix of fresh-cut Peonies and exotic
fruits. Citrus notes and Brazilian purple passion fruit start
the fragrance off with a bright sparkle. The heart of the fragrance
blooms with the signature Shangri-la peony from Tibet and
creamy-sweet Madagascan vanilla orchid, creating a fruity floral
blend.
To further celebrate the Bombshell fragrance collection,
Victoria's Secret is hosting "The Bombshell Gardens," an immersive
and sensorial experience in New York
City from Tuesday, May 3 –
Monday, May 9. Located on the High
Line, the pop-up will bring the fragrance to life via unique
activations throughout the week such as fragrance bars, peony
adorned installations, personalization stations, and the chance to
meet Victoria's Secret's Bombshell
perfumer, Adriana Medina.
To shop the full Bombshell fragrance collection, visit
https://www.victoriassecret.com/us/beauty/fragrances/fragrances-bombshell-shop as
well as retail locations nationwide. The Bombshell Gardens
experience will be located on the High Line between 14th and 16th
Street with additional details available
on https://www.victoriassecret.com/us/beauty/fragrances/bombshell-gardens-pop-up
.
(**Source: Euromonitor, US retail sales, 2021, excluding mists.
Aggregated sales of Victoria's Secret Bombshell fragrance.)
Stay Connected:
Victoria's
Secret: https://www.victoriassecret.com
Instagram: https://www.instagram.com/vsbeauty
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com/@victoriassecret?lang=en
About Victoria's Secret Beauty
Victoria's Secret
Beauty is America's #1 fragrance brand* with iconic, award-winning
scents like Bombshell, Tease, and Heavenly. With an ever-evolving
collection of beauty essentials—including eau de parfums, mists,
candles, and beyond—they empower all to discover and embrace a
routine that makes them feel their best. Victoria's Secret Beauty's
fashion-forward accessories add a touch of elegance and flair to
any outfit, from the latest handbags to the best cosmetic cases and
more.
(**Source: Euromonitor, US retail sales, 2021, excluding mists.
Aggregated sales of Victoria's Secret Bombshell fragrance.)
About Victoria's
Secret:
Victoria's Secret (NYSE: VSCO) is the world's
largest intimates specialty retailer offering a wide assortment of
modern, fashion-inspired collections including signature bras,
panties, lingerie, casual sleepwear and athleisure, as well as
award-winning prestige fragrances and body care. With nearly 1,400
retail stores worldwide and a predominately female workforce of
more than 30,000, Victoria's Secret boasts the largest team of
specialty trained bra fit experts worldwide. Victoria's Secret is
committed to inspiring women around the world with products and
experiences that uplift and champion them and their journey while
creating lifelong relationships and advocating for positive
change.
To learn more about Victoria's Secret, please visit
VictoriasSecret.com.
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SOURCE Victoria's Secret