COSTA MESA, Calif.,
March 8, 2021 /PRNewswire/ -- Vans
opens public nominating for "Foot the Bill" providing financial
support to local and community-driven small businesses across the
country. Since the beginning of 2021 Vans "Foot the Bill"
program has supported 27 small businesses dealing with the ongoing
devastating impacts of the COVID-19 pandemic. If you are a small
business owner in need of help due to the impacts of COVID, you can
submit your application at: vans.com/footthebill.
Every week, up to six businesses and venues will be added to the
"Foot the Bill" website where consumers can learn more about each
business' story, how they will be utilizing the funds that they
receive, and the inspiration behind the design that they have
selected for their footwear and apparel. In honor of International
Women's Month, Vans is highlighting women-owned businesses and
venues throughout March, including Sweat Records, Portland Flea,
Grit N' Glory, Evolve Boutique, Milk + T, HauteButch, and Grog
Shop.
Create & Cultivate, who nominated Sweat Records, Portland
Flea and Grit N' Glory emphasized, "Small businesses are the
foundation of our economy and the heart of our communities, and
supporting women-owned small businesses - as a woman-owned small
business ourselves - is at the core of what Create & Cultivate
stands for," Create & Cultivate founder + CEO, Jaclyn Johnson.
"Foot The Bill" partners collaborate to create unique footwear
and apparel that features original artwork that best represents
their business' identity. Customers are able to support a business
online by selecting their unique design through the Vans Customs
program. The assortment of Vans Customs tools allows customers to
choose from an array of options when designing their custom pair of
Vans that gives back to participating partners.
While the impacts of the COVID-19 pandemic continue to have a
disproportionate impact on small businesses, net proceeds from the
"Foot The Bill" merchandise will be going directly to each of the
participating partners to ensure that their businesses can make it
through the challenges that they are currently faced with. Vans
will be producing up to 1000 pairs of custom Vans and 250 t-shirts
per participating partner and once they are sold out, that design
will no longer be available for purchase.
To learn more about Vans' "Foot the Bill" program, to nominate
your favorite small business and to see the participating partners,
head to vans.com/footthebill.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand,
is the original action sports footwear, apparel and accessories
brand. Vans® authentic collections are sold in 97 countries through
a network of subsidiaries, distributors and international offices.
Vans® has over 2,000 retail locations globally including owned,
concession and partnership doors. The Vans® brand promotes creative
self-expression in youth culture across action sports, art, music
and street culture, and delivers progressive platforms such as the
Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of
Surfing®, Vans Custom Culture, and Vans' cultural hub and
international music venue, House of Vans.
Vans, "Off The Wall" Since '66
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SOURCE Vans