COSTA MESA, Calif.,
March 1, 2021 /PRNewswire/
-- Vans, the global icon of creative expression, presents
"These Projects Are Ads for Creativity", a new artist-first
brand campaign that showcases creativity in its purest form.
Through enabling Vans' family of artists and creatives to go out
and make things—drawings, sculptures, music videos, custom shoes,
digital animations, and much more—Vans continues to celebrate the
diversity of creativity itself and honors the talented individuals
behind the work.
Instead of following a conventional ad campaign approach, Vans
committed their resources to support the physical act of creativity
itself, empowering artists to bring their ideas to life in the vast
forms that art can play. Unveiled as a digital hub of art projects
at Vans.com/offthewall, Vans' new brand campaign is an inspiring
journey of discovery—while the website serves as a capsule of
creativity that will continue to expand all year-long.
Inviting fans to discover new forms of creativity, Vans puts the
artist and their stories at the forefront. Whether it's
San Francisco-based Rewina
Beshue's colorful paintings that explore themes of time, space
and reality, Annabell Lee's
vibrant painted pillows that parallel her bold personality,
Los Angeles photographer
Anthony Acosta's DIY darkroom
process or Hong Kong's Start
From Zero's disciplined woodworking practice - these artists
convey a breadth of creative interpretations that represent a
beloved global artist community. It's through their physical tokens
of art presented together that a collective beacon of creativity is
manifested.
"Instead of creating advertising that talks about creativity, we
wanted to use this campaign as a vehicle to showcase true, physical
creativity in all of its forms. So we simply enabled creatives all
over the world to make things," said Rob
Teague, Vans global executive creative director. "Drawings,
paintings, music, sculptures, video edits, skate spots, crazy
animations, weird surfboards, and things we didn't expect. In place
of traditional ads, we as a brand wanted to get out of the way and
support a diverse range of people, and their different creative
outputs. That's what Vans is all about – to not just talk about
creative expression, but to actively champion it through our
products, platforms and campaigns."
This ongoing creative journey will live on the Vans website all
year long, cultivating a digital hub of global projects that will
uplift various artist stories and inspire fans to create their own
version of creativity in its purest form. See the full campaign at
vans.com/offthewall. To share your own story and join the
conversation with Vans, use #OffTheWall on social media.
About Vans
Vans®, a VF
Corporation (NYSE: VFC) brand, is the original action sports
footwear, apparel and accessories brand. Vans®
authentic collections are sold in 84 countries through a network of
subsidiaries, distributors, and international offices.
Vans® has over 2,000 retail locations globally
including owned, concession and partnership doors. The
Vans® brand promotes creative self-expression in
youth culture across action sports, art, music and street culture
and delivers progressive platforms such as the Vans Park
Series, Vans Triple Crown of Surfing®,
Vans Pool Party, Vans Custom Culture, and
Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
www.vans.com
youtube.com/vans
instagram.com/vans
facebook.com/vans
twitter.com/vans_66
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SOURCE Vans