COSTA MESA, Calif.,
Jan. 26, 2021 /PRNewswire/ -- Vans is
excited to announce the return of its "Foot the Bill" program
to help support small business partners throughout the country.
Vans will be teaming up with independent shops and
community driven spaces to create custom footwear and apparel that
will be available for purchase online
at vans.com/footthebill. As the COVID-19 pandemic
continues to take a devastating toll on small businesses, the
net proceeds from the "Foot the Bill" merchandise will be going
directly to each of the partners involved to help them navigate
these difficult times.
![Vans Foot The Bill logo Vans Foot The Bill logo](https://mma.prnewswire.com/media/1426140/Vans_Foot_The_Bill_Logo.jpg)
Each participating partner's "Foot the Bill" footwear and
apparel will feature unique artwork that best represents its
business. Through the Vans Customs website, customers will be able
to support a business by selecting its unique design to create a
custom pair of Vans. Participating partners will choose one Vans
Classics shoe silhouette and it will serve as a canvas for the
artist of their choice. Customers will then have the ability to use
the Vans Customs tools to select color, print, and the
material combinations to design a truly custom pair of
Vans.
To kickoff this year's "Foot the Bill" program Vans is
proud to be partnering with small businesses and venues, Guerrilla
Tacos (Los Angeles, CA), Smartbar
(Chicago, IL), The Parks Finest
(Los Angeles, CA), Red River
Cultural District (Austin, TX),
and Black Cat (Washington
D.C.). For each of these businesses the funds raised
by "Foot the Bill" will be beneficial for ensuring that their
employees and establishments can continue contributing their
services to their respective communities. The widespread affects of
the COVID-19 pandemic have presented these businesses with an
unprecedented amount of obstacles and stress as they have been
tasked with adapting to state mandated closures of non-essential
businesses and new guidelines for restaurant operations. Each of
the "Foot the Bill" partners is a vital part of the community in
which they reside, and Vans is committed to helping these
independent businesses weather the challenges ahead.
"Last year's "Foot the Bill" program sold 20,962 pairs of Vans
globally and raised over $4 million
for the participating partners," said Carly Gomez, VP
Marketing of Vans the Americas. "This unique opportunity to offer
support to our extended Vans Family is the least that we can
do to show our appreciation and thank them during hard
times."
Vans will continue expanding the support of the program by
adding two to three small businesses to the list of "Foot the
Bill" partners each week. Vans will produce up to 1000 pairs
of custom Vans and 250 t-shirts per business partner and once
they're sold out, that design will no longer be available for
purchase. In conjunction with Black History Month all of the
partners in the month of February will be Black-owned businesses.
Also, Vans will be highlighting three Black-owned businesses each
week in order to direct consumers to Black-owned businesses
throughout the United States.
Through efforts like "Foot the Bill" Vans is committed to
championing inclusivity by supporting small businesses that are
owned and operated by diverse communities.
Download all Vans "Foot the Bill" social
assets: https://we.tl/t-Hqs3578csV
To learn more about Vans' "Foot the Bill" program and to see the
participating partners, head
to vans.com/footthebill.
About Vans
Vans®, a VF Corporation (NYSE: VFC)
brand, is the original action sports footwear, apparel and
accessories brand. Vans® authentic collections are sold
in 97 countries through a network of subsidiaries, distributors and
international offices. Vans® has over 2,000 retail
locations globally including owned, concession and partnership
doors. The Vans® brand promotes creative self-expression
in youth culture across action sports, art, music and street
culture, and delivers progressive platforms such as
the Vans Checkerboard Day, Vans Park Series, Vans
Triple Crown of Surfing®, Vans Custom Culture,
and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since
'66
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SOURCE Vans