VF Corporation Appoints Winnie Ma as President, Greater China
August 03 2020 - 6:55AM
Business Wire
VF Corporation (NYSE: VFC), a global leader in branded lifestyle
apparel, footwear and accessories, today announced the appointment
of Winnie Ma to the new position of President, Greater China. She
will report to Kevin Bailey, Executive Vice President & Group
President, APAC and Emerging Brands.
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Winnie Ma, VF Corporation (Photo:
Business Wire)
“The Asia-Pacific Region, and China specifically, present
tremendous growth opportunities for VF and our brands,” said
Bailey. “Appointing a seasoned leader like Winnie with deep
experience in China and understanding of the Chinese consumer will
help us accelerate our growth strategy in this fast-paced,
digitally-driven marketplace. Her experience in consumer behavior,
digital transformation and brand building with blue-chip
multinational companies makes her an ideal leader for our China
business.”
As the President, Greater China, Ma will be responsible for
elevating VF’s business and brands in Mainland China, Hong Kong and
Taiwan. Ma will also focus on advancing VF’s stated strategy of
growing its business in China.
“I’m honored to be joining the VF Family and to have the
opportunity to work with its iconic brands,” said Ma.
Ma joins VF following a 10-year career at Unilever, North Asia,
where she most recently led the Beauty & Personal Care category
business. Prior to Unilever, Ma worked for The Coca-Cola Company
for 12 years, holding several marketing positions. She previously
worked at Mars China for six years in positions across sales and
marketing.
Ma holds a Bachelor of Arts degree from Nankai University and an
MBA from China Europe International Business School.
She will be based in VF’s Shanghai office. VF has approximately
2,000 employees across Mainland China.
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest
apparel, footwear and accessories companies connecting people to
the lifestyles, activities and experiences they cherish most
through a family of iconic outdoor, active and workwear brands
including Vans®, The North Face®, Timberland® and Dickies®. Our
purpose is to power movements of sustainable and active lifestyles
for the betterment of people and our planet. We connect this
purpose with a relentless drive to succeed to create value for all
stakeholders and use our company as a force for good. For more
information, please visit vfc.com.
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VF Corporation Contacts: Colin Wheeler Senior Director,
Corporate Affairs & Communications Colin_wheeler@vfc.com
Becky Cho Vice President, Corporate Affairs &
Communications, APAC Becky_cho@vfc.com
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