COSTA MESA, Calif.,
Feb. 26, 2018 /PRNewswire/
-- Vans, the original action sports and one of the largest
youth culture brands in the world, today announces the launch of
its customer loyalty program, Vans Family. Renowned for its
commitment to creative expression, Vans empowers brand loyalists
and newcomers with its first customer loyalty initiative that
delivers unique, "Off The Wall" experiences and features customized
to each consumer's interests.
Vans Family is an interactive and intuitive loyalty
program designed to recognize, reward and celebrate Vans fans for
who they are and what they like to do. As a part of the Family,
members will get insider information, access to member-only
contests and experiences, and sneak previews of upcoming product
releases. Members will also get points for shopping and for
engaging with the brand. As an added bonus, Family members will
also have access to exclusive patterns to customize footwear and
accessories in the Vans Customs platform.
"The Vans Family loyalty program will engage
our fans—from newcomers to loyalists—as individuals with unexpected
experiences tailored to their personal interests," said
Doug Palladini, Vans Global Brand
President. "In doing so, we are creating authentic connections with
people who like Vans, deepening our relationships with them, and
creating new pathways to interact in relevant ways."
Vans Family is now available in the US nationwide. To
join the Family, visit www.vans.com/family or download the Vans
Family app via the Apple App Store or Google Play.
About Vans
Vans®, a VF
Corporation (NYSE: VFC) brand, is the original action sports
footwear, apparel and accessories brand. Vans authentic
collections are sold globally in 84 countries through a network of
subsidiaries, distributors and international offices. Vans
also owns and operates more than 600 retail locations around the
world. The Vans brand promotes the action sports lifestyle,
youth culture and creative self-expression through the support of
athletes, musicians and artists and through progressive events and
platforms such as the Vans Park Series, Vans Triple Crown
of Surfing®, the Vans U.S. Open of Surfing,
Vans Pool Party, Vans Custom Culture, Vans
Warped Tour®, and Vans' cultural hub and
international music venue, House of Vans.
Vans, "Off The Wall" Since '66
www.vans.com
youtube.com/vans
instagram.com/vans
facebook.com/vans
twitter.com/vans_66
vans.tumblr.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/vans-launches-vans-family-loyalty-program-to-deliver-a-brand-new-off-the-wall-customer-experience-300603463.html
SOURCE Vans