VF Corporation Appoints Arne Arens as The North Face Global Brand President
May 15 2017 - 7:00AM
Business Wire
VF Corporation (NYSE: VFC) today announced the appointment of
Arne Arens to the position of Global Brand President, The North
Face®, effective immediately. In March of this year, Arens was
named Vice President and General Manager, The North Face®,
Americas. He will continue to report to Scott Baxter, Vice
President, VF and Group President, Outdoor & Action Sports
Americas.
“Arne has continuously demonstrated his strong leadership skills
and ability to drive value for The North Face brand,” said Baxter.
“I am confident that Arne’s passion for and deep understanding of
the outdoor marketplace, coupled with his management expertise and
operational agility, make him ideally suited to unlock new
opportunities and accelerate growth for The North Face around the
world.”
Since joining VF in 2010, Arne led The North Face® brand in EMEA
where he oversaw sales, marketing, merchandising, product
development and direct-to-consumer activities. In his most recent
role as General Manager of the Americas, he managed the brand’s
Americas business and strategic initiatives for sales,
merchandising and the direct-to-consumer business.
Prior to joining VF, Arne worked at Nike in Europe, where he
spent eight years in marketing, sales and category roles. Before
Nike, Arne served in consulting roles across a range of industries
and geographies.
“I am honored to lead the global direction for the world’s most
authentic and iconic outdoor brand,” said Arens. “The North Face
brand teams work hard every day to inspire people to explore the
outdoors and equip them with innovative products. With our new
strategic focus and operational rigor, I know that together we will
guide the brand into our next phase of global growth.”
More information about The North Face® is available here.
About VF
VF Corporation (NYSE: VFC) outfits consumers around the world
with its diverse portfolio of iconic lifestyle brands, including
Vans®, The North Face®, Timberland®, Wrangler® and Lee®.
Founded in 1899, VF is one of the world’s largest apparel, footwear
and accessories companies with socially and environmentally
responsible operations spanning numerous geographies, product
categories and distribution channels. VF is committed to delivering
innovative products to consumers and creating long-term value for
its customers and shareholders. For more information,
visit www.vfc.com.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was
founded in 1966 with the goal of preparing outdoor athletes
for the rigors of their next adventure. Today we are the world's
leading outdoor brand, creating athlete-tested,
expedition-proven products that help people explore and test
the limits of human potential. We protect our outdoor
playgrounds and minimize our impact on the planet through programs
that encourage sustainability. The North Face products are
available at premium and specialty retail sporting goods stores
globally and we are headquartered in California on a LEED
Platinum-certified campus. For more information, please
visit www.thenorthface.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170515005488/en/
VF CorporationVanessa McCutchen, 336-424-7776Director, Public
RelationsVanessa_mccutchen@vfc.comorThe North FaceEric Raymond,
510-748-2714Sr. Manager, Brand and CSR
Communicationseric_raymond@vfc.com
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