VF Corporation and the Lee® Brand Win Edison Award for JadeFusion Denim™
May 04 2016 - 9:00AM
Business Wire
VF Corporation (NYSE: VFC) and its Lee® brand in Asia have been
voted a Bronze winner in the Materials Science category for its
JadeFusion DenimTM by the Edison Awards, which honors the best in
innovation and excellence in the development of new products and
services. The innovative jean features particles from jade
gemstones combined with treated cotton to help wick moisture and
enable cooler denim.
“At VF, innovation all starts with the consumer – understanding
their needs so that we can design purposeful and compelling
products,” said Stephen Dull, VF’s Vice President of Strategy &
Innovation. “Our corporate innovation team collaborated with our
Lee® brand and a global network of universities, labs and mills to
research and develop the JadeFusion line, ultimately addressing the
consumer pain point of denim discomfort in hot, humid
climates.”
VF’s global consumer research found that consumers in the Asia
Pacific region avoid wearing denim in hot and humid weather due to
lack of breathability and stickiness.
“For the past few years, our Lee® brand in Asia has been
relentlessly focused on understanding the Asian consumer while
doubling down on innovation and insights,” said David Tring, Senior
Product Director, Lee® Jeans Asia Pacific. “Lee® JadeFusion DenimTM
is an example of these efforts and we are proud to be recognized by
the Edison Awards as an innovator in our category.”
Materials experts and scientists from VF, the Lee® brand and
outside partners tested more than 60 different materials and
determined that yarn infused with jade particles created cooler
fabrics. The jade yarn is combined with treated cotton to create a
new patent pending fabric that provides superior temperature
regulation, more wicking power and quicker drying time than
traditional denim. After extensive testing, VF launched its global
cooling platform, adapting the denim for local markets, including
the Lee® brand’s JadeFusion DenimTM in China that offers consumers
refreshing comfort and style even in summer months.
“Our judges recognized Lee’s® JadeFusion Denim as a true
innovator out of the many products in its category,” said Frank
Bonafilia, executive director of the Edison Awards.
Edison Awards nominees were judged by a panel of more than 3,000
leading business executives, including past award winners,
academics, and leaders in the fields of product development,
design, engineering, science, and medical.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design,
manufacture, marketing and distribution of branded lifestyle
apparel, footwear and accessories. The company’s highly diversified
portfolio of 30 powerful brands spans numerous geographies, product
categories, consumer demographics and sales channels, giving VF a
unique industry position and the ability to create sustainable,
long-term growth for our customers and shareholders. The company’s
largest brands are The North Face®, Vans®, Timberland®,
Wrangler®, Lee® and Nautica®. For more information,
visit www.vfc.com.
About the Edison Awards™
The Edison Awards is a program conducted by Edison Universe, a
non-profit, 501(c)(3) organization dedicated to fostering future
innovators. The Awards have been recognizing and honoring the best
in innovations and innovators since 1987. They honor game-changing
innovations that are at the forefront of new product and service
development, marketing and human-centered design, and are one of
the highest accolades a company can receive in the name of
successful innovation. For more information about the Edison Awards
complete program and a list of past winners, visit
www.edisonawards.com.
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VF CorporationVanessa McCutchenDirector, Public
Relations336-424-7776Vanessa_mccutchen@vfc.com
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