VF Appoints Leader of its Global Jeanswear Innovation Center
September 18 2014 - 8:00AM
Business Wire
Sudhakar Puvvada joins company as Vice
President to lead jeanswear innovations
VF Corporation (NYSE: VFC) today announced that Sudhakar Puvvada
has joined the company as Vice President, Global Jeans Innovation
Center. In this newly created role, Puvvada will oversee VF’s
recently established Jeanswear Innovation Center in Greensboro,
N.C., where the company focuses on denim advancements to benefit
its jeanswear brands, including Wrangler®, Lee® and 7 For All
Mankind®, and other brands throughout its portfolio.
“Sudhakar will work closely with leaders throughout our global
jeanswear business to combine existing VF knowledge with the
expertise and insights from our external partners to build
commercialization opportunities for our brands,” said Scott Baxter,
Vice President, VF Corporation and Group President, Jeanswear,
Imagewear and South America. “His background in both technology and
consumer goods will help to empower our innovation agenda and lead
to sustainable, breakthrough innovations for consumers
globally.”
Puvvada joins VF from Ashland, Inc., where he served as Vice
President, Technology Platforms. Also, he has worked in a
number of research and product development roles in the home and
personal care categories, including 14 years at Unilever. Puvvada
holds Master of Science and doctorate degrees from the
Massachusetts Institute of Technology.
VF introduced its Innovation Center strategy in 2013 and began
to elevate innovation initiatives with existing teams to support
key projects. Now, under Puvvada’s leadership, the company will
assemble teams of chemists, scientists, engineers and designers for
the Innovation Center who will combine their expertise in
technology and new materials with VF’s proprietary insights and
deep understanding of consumer needs.
The knowledge acquired throughout VF’s three Centers, and the
innovations that result, intend to enable VF to drive greater brand
equity and value, and achieve long-term growth for its portfolio of
consumer-centered lifestyle brands.
VF’s two additional Innovation Centers are its Performance
Apparel Innovation Center in Alameda, Calif., and Footwear
Innovation Center in Stratham, N.H.
About VF
VF Corporation (NYSE: VFC) is a global leader in the design,
manufacture, marketing and distribution of branded lifestyle
apparel, footwear and accessories. The company’s highly diversified
portfolio of 30 powerful brands spans numerous geographies, product
categories, consumer demographics and sales channels, giving VF a
unique industry position and the ability to create sustainable,
long-term growth for our customers and shareholders. The company’s
largest brands are The North Face®, Vans®,
Timberland®, Wrangler®, Lee® and Nautica®. For
more information, visit www.vfc.com.
VF Corporation
Contacts:Craig HodgesDirector, Public RelationsO:
336-424-5636C: 404-593-6049Craig_hodges@vfc.comOrLance AllegaVice
President, Investor Relations336-424-6082Lance_Allega@vfc.com
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