Italian life sciences company improves hybrid customer
interaction and increases sales efficiency
BARCELONA, Spain, March 9, 2022 /PRNewswire/ -- Veeva Systems
(NYSE: VEEV) today announced that Tec-Med, an Italian company
specializing in ophthalmic micro-surgery, ocular diagnostics,
medicine, and aesthetic surgery, is using multichannel Veeva CRM in
Italy and Spain to improve customer experience and
engagement with healthcare professionals (HCPs) across all
channels.
"Veeva CRM gives our commercial teams a better way to digitally
engage with HCPs, delivering the right content at the right
frequency to complement face-to-face meetings," said Stefano Pascale, managing director of Tec-Med.
"By partnering with Veeva, we have been able to standardize
processes across regions, improve field rep efficiency, and advance
our multichannel customer experience."
As part of their digital transformation journey, Tec-Med's
commercial teams needed to modernize with hybrid engagement
strategies that deliver the information that HCPs need and value,
when and how they want it. Veeva CRM equips Tec-Med's commercial
teams with an advanced cloud solution to power effective, compliant
engagement through digital channels. Now, Tec-Med's field reps can
tailor digital interactions to specific HCP needs to deepen and
improve relationships.
"Tec-Med is transforming the way they engage with HCPs, both
digitally and in-person, using Veeva CRM," said Philipp Luik, vice
president of commercial strategy at Veeva Europe. "We are committed
to working closely with life sciences companies in Italy to help them create impactful digital
experiences for customers."
Tec-Med's sales reps are optimizing interactions for hybrid
engagement by staying connected and extending digital conversations
using Veeva CRM Mobile, Veeva CRM Approved Email, and Veeva CLM.
Commercial teams at Tec-Med are also improving customer
relationships with Veeva CRM MyInsights, which provides them
real-time actionable insights for immediate field execution.
Find out more about how Veeva is helping life sciences companies
across Europe make the most of
hybrid engagement.
Additional Information
For more on Veeva CRM, visit:
veeva.com/eu/CRM Connect with Veeva on LinkedIn:
linkedin.com/company/veeva-systems Follow @veeva_eu on
Twitter: twitter.com/veeva_eu
About Veeva Systems
Veeva is the global leader in
cloud software for the life sciences industry. Committed to
innovation, product excellence, and customer success, Veeva serves
more than 1,000 customers, ranging from the world's largest
pharmaceutical companies to emerging biotechs. As a Public Benefit
Corporation, Veeva is committed to balancing the interests of all
stakeholders, including customers, employees, shareholders, and the
industries it serves. For more information,
visit veeva.com/eu.
About Tec-Med
TEC MED has built over the years a solid
organization, whose strength is represented by PEOPLE, motivated
and highly qualified. Customer satisfaction is at the heart of all
our processes. To pursue this goal, we invest in the search for
INNOVATIVE products and make use of PARTNERSHIP relationships with
the best market players, with whom to achieve business objectives,
in full respect of ethical values. For more information,
visit www.tecmed.it.
Contact:
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Jeremy Whittaker
Veeva Systems
+49 6950955486
jeremy.whittaker@veeva.com
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Deivis Mercado
Veeva Systems
+1-925-226-8821
deivis.mercado@veeva.com
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