Global brand puts a spotlight on mechanics every March in
appreciation for keeping the world moving
LEXINGTON, Ky., Feb. 20,
2023 /PRNewswire/ -- Valvoline's global products
business, a global automotive leader powering the future of
mobility through innovative lubricant and fluid products, today
kicked off its 4th annual Mechanics Month, a campaign to celebrate
the impact of mechanics around the world.
The month-long initiative will highlight the contribution of
mechanics in more than 60 countries worldwide. The effort will
celebrate the importance of mechanics as knowledgeable
professionals who are critical to keeping engines running and
people moving forward. Participating countries will show
appreciation for industry professionals through social media,
giveaways, paid advertising, and individual market-specific events
to enhance consumer awareness.
"Behind every vehicle on the road is a trusted mechanic," said
Katie Reed Hurst, Senior Brand
Manager, Global Brand Equity. "It's their hard work, skill and
relentlessness that keeps our world turning."
Valvoline supports trusted mechanics around the world all year
long through trainings, scholarship programs and business growth
initiatives, but during the month of March, the brand looks for
others to join in the celebration and support of mechanics.
Participation in the campaign has grown from 15 countries to over
60 in 2022 and continues to gain momentum.
"The growth of this program each year is indicative of the
appreciation that communities have for these skilled industry
workers worldwide," added Hurst. "This year, we are encouraging the
world to give a heartfelt thanks to mechanics who stand poised to
care for our vehicles no matter what changes in our world."
Valvoline, Inc., as previously
announced, has reached an agreement to sell its
global products business. The sale is anticipated to close in early
2023.
About Valvoline's global products business
Valvoline's global products business is a worldwide leader in
automotive and industrial solutions, creating future-ready products
and best-in-class services for partners around the globe.
Established in 1866, the company introduced the world's first
branded motor oil and developed strong brand recognition and
customer satisfaction ratings across multiple product channels.
With sales in more than 140 countries and territories, solutions
from Valvoline's global products business are available for every
engine and drivetrain, including high-mileage and heavy-duty
vehicles, offered at more than 80,000 locations. Valvoline's global
products business is powering the future of mobility through
innovative solutions for vehicles with electric, hybrid and
internal combustion powertrains – and the company will continue to
solve for global automotive and industrial challenges as they move
forward. To learn more, visit Valvoline.com.
™ Trademark, Valvoline or its subsidiaries, registered in
various countries
Media Relations
Michele
Gaither Sparks
+1 (859) 230-8097
michele.sparks@valvoline.com
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SOURCE Valvoline Inc.