LEXINGTON, Ky., March 30, 2021 /PRNewswire/ -- Valvoline
Inc. (NYSE: VVV), a U.S.-based, leading worldwide supplier of
premium branded lubricants and automotive services, today announced
the launch of Valvoline™ Full Synthetic Extended
Protection. The new product is Valvoline's most premium motor oil
and is proven in rigorous Valvoline engine lab testing to be
10 times stronger against oil breakdown and provide 50 percent
better protection against engine wear than current industry
standards. Extended Protection provides superior protection for
every engine on the road today, attacking the main causes of
engine failure while maximizing engine performance, minimizing
sludge and deposits and keeping engines running like new.
"A vehicle is a big investment," said Heidi
Matheys, Valvoline chief marketing officer. "Extended
Protection's premium formulation helps extend the life of the
engine so that people can enjoy their vehicle for years to
come."
Today's engine designs are driven by the desire for both greater
fuel efficiency and horsepower, leading to an increased use of
turbocharged gasoline direct injected engines that boost power
while conserving fuel. Engines are also smaller, run hotter and
demand more from engine oils than ever before. As such, thermal
stability, cleanliness and wear protection are critical to
maximizing engine performance and life. Extended Protection was
designed to provide this and more. Its Dual Defense Additive
Technology combines innovative boosters with a fortified detergent
system to withstand extreme heat and maximize engine
cleanliness.
Additionally, the product exceeds the latest engine oil
specifications (API, SP, ILSAC, GF-6 and GM dexos1) and is enhanced
with a targeted booster to provide additional detergency, thermal
stability and turbocharger protection. Extended Protection also
protects against Low Speed, Pre-Ignition (LSPI), an issue common in
gasoline direct injection engines.
To celebrate this launch, Valvoline's eSports partner, Kligerman
Sport, will feature special paint schemes on its two cars competing
in the eNASCAR Coca-Cola iRacing Series with drivers Isaac Gann and Bob
Bryant. The eSports team is owned by Parker Kligerman – seasoned racer, NBC Sports
personality and host of entertainment car show "Proving Grounds."
Fans will see unique paint scheme designs inspired by the gold
packaging of Valvoline Extended Protection during five eNASCAR
Coke Series races, specifically Autoclub, March 30; Richmond, April
13; Kansas, April 27; COTA, May
18; and Charlotte, May 25.
Valvoline Full Synthetic Extended Protection is available at
Walmart, Meijer and via Amazon.
Since 1866, Valvoline has conceptualized, tested and perfected
its motor oil science, resulting in a complete portfolio of leading
products and game-changing product packaging trusted worldwide.
From the world's first racing oil to the world's first high mileage
oil to the world's first synthetic blend, Valvoline has protected
engines for more than 150 years.
About Valvoline™
Valvoline Inc. (NYSE: VVV) is a
leading worldwide marketer and supplier of premium branded
lubricants and automotive services, with sales in more than 140
countries. Established in 1866, the Company's heritage spans more
than 150 years, during which time it has developed powerful brand
recognition across multiple product and service channels. Valvoline
ranks as the No. 3 passenger car motor oil brand in the DIY market
by volume. It operates and franchises more than 1,500 quick-lube
locations, and it is the No. 2 chain by number of stores in
the United States under the
Valvoline Instant Oil ChangeSM brand and the No. 3 chain
by number of stores in Canada
under the Valvoline Great Canadian Oil Change brand. It also
markets Valvoline lubricants and automotive chemicals, including
Valvoline EV Performance Fluids; Valvoline Hybrid Vehicle Full
Synthetic motor oil; Valvoline High Mileage with MaxLife technology
motor oil for engines over 75,000 miles; Valvoline Advanced Full
Synthetic motor oil; Valvoline Premium BlueTM heavy-duty
motor oil; Valvoline Multi-Vehicle Automatic Transmission Fluid;
and ZerexTM antifreeze. To learn more, visit
www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries,
registered in various countries
℠ Service mark, Valvoline or its subsidiaries,
registered in various countries
FOR FURTHER
INFORMATION
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Media
Relations
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Investor
Relations
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Ashley Foster,
APR
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Sean T.
Cornett
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+1 (205) 322-5646
x551
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+1 (859)
357-2798
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ashley@bigcom.com
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scornett@valvoline.com
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SOURCE Valvoline Inc.