Commercials to air leading up to and during
the Olympic and Paralympic Games Paris 2024
TOYOTA CITY, Japan, April 17,
2024 /PRNewswire/ -- Today, Toyota Motor Corporation
(Toyota) launches the next chapter of the "Start Your Impossible"
global marketing campaign, igniting excitement for the Olympic and
Paralympic Games Paris 2024. The global campaign showcases the
power of local communities rallying behind their athletes and
emphasizes Toyota's belief that no journey is taken alone.
The "Start Your Impossible" campaign not only showcases
remarkable Olympic and Paralympic athletes but also sheds light on
the heroes behind their success — the coaches, teammates,
parents, and fans —the community that fuels their journey.
The campaign message celebrates that where you come from – your
community – matters. It's this respect for local communities and
long-standing commitment to sports that shines in Toyota's support
of more than 200 Olympic and Paralympic athletes around the
world.
"Start Your Impossible" commercials include:
- 'Send Off' highlights the powerful impact of communities
joining together to support their athletes as they head to the
Olympic and Paralympic Games Paris 2024.
- 'Together Wins' showcases how together, we can truly achieve
the impossible.
- 'Love Conquers All' shares U.S. Olympic BMX cyclist
Alise Willoughby and her
husband/coach Sam's inspiring story about the transformative impact
of love and community support during challenging times.
- 'Think Fast' shows us that French Olympic Handball player
Nikola Karabatić — with spontaneous coaching from his neighbors —
can take whatever life throws at him.
- Follow Canadian Paralympic Track and Field athlete Marissa Papaconstantinou in 'Keep Marissa
Running' as she starts the journey from her Canadian hometown to
the Paris 2024 Paralympic Games,
with her community cheering her on every step of the way.
- 'All For One' reminds us that when you have your community's
support, you're unstoppable.
The fully integrated campaign features more than 20 exceptional
Olympic and Paralympic athletes and spans various platforms,
including broadcast commercials, digital video, digital content,
paid social, out of home (OOH), and programmatic advertising. The
six broadcast commercials listed above will vary from :60,
:30, and :15 seconds. Additionally, the campaign incorporates a mix
of :06 and :15 social spots.
The 'Start Your Impossible' theme highlights Toyota's respect
for diverse local cultures and the pivotal role communities play in
the athletes' journey. To honor the people behind the scenes, it
took a monumental global strategic and creative collaboration
between long-standing agency partners, Saatchi & Saatchi
(Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 campaign, Toyota
aspires to ignite the spark of endless possibilities that reside
within communities all over the globe.
To learn more about Toyota's "Start Your Impossible" campaign,
visit www.startyourimpossible.com.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 65
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 47 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant
in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 27 electrified options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
MEDIA CONTACTS:
Sam Mahoney
Toyota Motor North America
Samuel.mahoney@toyota.com
980.900.8537
Amy Camp
Toyota Motor North America
Amy.Camp@toyota.com
202.270.1783
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SOURCE Toyota Motor North America